Hire a Marketing Agency or Do My Own?
Hire an Agency or Do My Own Digital Marketing? Everything has gone digital. Most businesses have integrated almost every aspect of digital marketing to ensure they stay connected with their customers. If you want your business to reach a wider audience, then you have to market your business. However, digital marketing can be daunting, especially […]
4 Marketing Skills Every Business Owner Should Have
While your business might have the best customer service, products, and innovation, the lack of a robust marketing strategy will keep you grounded. The business will struggle to generate sales, retain customers, and build brand awareness. Given that you have control over most of these, there are handy skills you should have to stay ahead […]
How Can I Measure the Effectiveness of Content Marketing?
As a business owner, you understand the importance of content marketing. It’s one of the best ways to attract new customers and keep your current ones engaged. But how can you be sure that your content marketing strategy is actually effective? Google Analytics and Google My Business Analytics are two great tools that help you […]
How Often Should Local Businesses Post Content?
If you’re a small business owner or a local business owner, you may be wondering how often you should post new content on your blog. The answer to that question depends on a few factors: how often you can come up with new content, how much time you want to spend blogging, and how much […]
Is Creating Content For Social Media the Same as for Websites?
In the age of digital marketing, it’s important to have a strong online presence. However, there’s a big difference between social media content and website content. The two serve different purposes and require different approaches. Here’s a breakdown of the main differences between social media content and website content and tips on creating effective content […]
As an HVAC Company, Know What Your Customers Will Ask
HVAC companies are used to servicing customers with questions about their air conditioning and heating systems. However, some questions come up more frequently than others. As a business owner, it’s important to be prepared for these inquiries so you can provide accurate information and pricing. Here are some of the most common questions customers ask […]
Use Targeted Content Marketing to Boost Your HVAC Business
As an HVAC business owner, you know that targeted content marketing is key to boosting your business. After all, what good is great content if no one ever sees it? In this blog post, we answer some common questions about targeted content marketing, so you can make sure your company is ranking high and establishing […]
How Content Marketing Works
Content marketing offers the audience valuable materials to improve insight and solve problems. By learning how content marketing works, you can grow your business. Businesses use content marketing materials to attract, engage, and keep customers. Here, you will learn the foundation to make content marketing work for you. What is Content Marketing? It is creating […]
How to Find Your Customers in a Sea of Social Media
Social media is an indispensable digital marketing channel. On the various platforms, you can attract, convince, and convert prospects on autopilot while still focusing on other aspects of your business. Achieving these goals on autopilot sounds like a far-fetched idea. However, with the right strategies, it’s doable. This article guides you on how and where […]
Why Giving Your Customer What They Need Instead of What They Want Fails
Business success today means giving customers what they need. Unfortunately, executives are trying desperately to provide customers with what they want. The customer is king! They switch their allegiance if you do not give them what they need. However, the consumer’s buying process is often complex, and customers do not tell you outright what they […]