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Hire a Marketing Agency or Do My Own?

Hire an Agency or Do My Own Digital Marketing?

Everything has gone digital. Most businesses have integrated almost every aspect of digital marketing to ensure they stay connected with their customers. If you want your business to reach a wider audience, then you have to market your business. However, digital marketing can be daunting, especially when you don’t have any prior experience or knowledge.

Should you hire an agency or do digital marketing on your own? This is a question that every business owner needs to ask themselves before they embark on a digital marketing journey. In this blog post, we will discuss each option so that you can choose the best one for your business.

DIY Digital Marketing

One option is to do digital marketing on your own, without the help of an agency. This option can be attractive to many businesses as it can save a lot of money in the long run. Furthermore, you will have complete control over your digital marketing efforts and know exactly how everything works. However, this is easier said than done because you will have to spend considerable time learning digital marketing and implementing the lessons.

Different aspects of digital marketing may require different technical skills and knowledge, making it difficult for you to operate independently. You may also have to buy digital marketing tools such as analytics, SEO software, social media management tools, or email marketing software. In addition, you will need to budget for digital marketing training courses and undertake regular research on the latest trends in digital marketing to keep up with the constantly changing landscape of digital marketing.

If you don’t have the right knowledge or skills to implement effective digital marketing strategies and measure the effectiveness of content marketing, then it could result in subpar results.

Hiring a Digital Marketing Agency for your Local Business

If you’re a local business owner, one of the most effective ways to market your company is by using digital marketing tools. However, it can be difficult to know where to start if you don’t have experience or time to devote to managing your online presence. This is where hiring a professional digital marketing agency comes in handy. They can help your business boost its online presence by creating and executing a digital marketing strategy that meets your unique goals, brand identity, and budget.

Why Hire a Digital Marketing Agency?

Why Hire a Digital Marketing Agency?

Here are the benefits of hiring a digital marketing agency:

Expertise in the latest digital marketing tools and techniques

Digital marketing agencies have extensive knowledge and experience with the latest digital marketing tools and techniques, including SEO, social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. Their expertise will help create a comprehensive digital marketing strategy that will help you reach your target audience and achieve your business goals.


Digital marketing agencies are typically flexible in their approach and can adapt their services based on your specific needs and goals. This allows them to offer customized solutions to help you achieve your marketing objectives, whether you need assistance with content creation, website optimization, social media management, or other aspects of digital marketing.


Hiring a digital marketing agency can be more cost-effective than handling your marketing efforts in-house. This is because they have the expertise and experience needed to create effective digital marketing campaigns that deliver results while minimizing costs and maximizing ROI.

Finding the Right Digital Marketing Agency

Finding the right digital marketing agency can be a daunting task. With so many options out there, it can be difficult to determine which agency is the right fit for your business. To help you make the best decision, there are several key factors that you should consider when evaluating potential marketing agencies.

Evaluate their experience and expertise

When looking for a digital marketing agency, you should evaluate the agency’s experience and expertise in your industry or niche. This will help ensure they have the knowledge and skills to effectively market your local businesses online. Additionally, you should examine their track record of success, including any past clients or case studies that demonstrate their ability to deliver results.

Consider their marketing approach

Another important factor is the agency’s digital marketing strategy and approach. Do they focus on using proven, data-driven tactics like SEO and paid advertising, or do they favor more experimental strategies like social media marketing and viral content? It’s also important to assess how well the agency responds to and implements feedback, as this can be a key indicator of how successful you will be working with them.

Look for a long-term partner

Look for a long-term partner

Ideally, you should look for an agency that views your relationship as a long-term partnership. This will ensure that the agency is invested in your success and is dedicated to helping your business grow over time. Additionally, it can be helpful to work with an agency that offers both short-term and long-term services, as this will give you the flexibility to scale your marketing efforts and budget over time.

If you’re looking for a digital marketing agency to help your local business grow and succeed online, consider partnering with an agency with a proven track record of success in your industry, like SwingPointMedia. With our expertise, innovative strategies, and commitment to long-term success, we can help you achieve your marketing objectives and grow your business.


Deciding whether to hire an agency or do your own digital marketing will depend on your budget and how much time/effort you are willing to invest in learning about digital marketing before seeing good results. If you have limited resources but are willing to invest some time into learning about digital marketing on your own, then DIY may be the best route for you. However, if you are looking for quick results with minimal effort required from yourself, then hiring an agency may be the best choice for you. Ultimately only you can decide which option is best for your particular situation – but whatever route you choose, make sure that it aligns with both your budget and goals!


Local businesses, especially ones that are maybe too small to be managed by a marketing company, often struggle to be found by new customers on the internet. SwingPointMedia recognizes this and has created a podcast for local businesses, sharing strategies and tactics that can be applied to help you grow.  In addition, SwingPointMedia offers affordable guidance and coaching to local business owners who want or need to “do it themselves” with a goal to reduce and eliminate wasted time and money chasing the wrong “best strategy” for your business.

Want to learn more?  Contact us today –