If you’re a small business owner or a local business owner, you may be wondering how often you should post new content on your blog. The answer to that question depends on a few factors: how often you can come up with new content, how much time you want to spend blogging, and how much traffic you want your blog to generate.
In general, most experts recommend posting at least once a week – but if you can’t come up with new content that often, don’t worry! Posting every other week or even once a month is better than not blogging at all. And remember – always make sure your blog posts are high quality and interesting to read. You want people to keep coming back for more!
Once a Week
More local and small business owners are realizing the benefits of posting blog content on their websites once a week. Small business owners who blog receive 126% more growth in leads than those who don’t.
Furthermore, small businesses that blog get 55% more website visitors than those that don’t. This can be extremely beneficial for local business owners as most consumers search online for local businesses before making a purchase. Posting blog content on a website once a week helps small business owners increase leads and website visitors, which can eventually lead to increased sales and revenue.
If you are only posting new content once a week, you may not be giving your readers enough to keep them coming back. Try to increase your frequency to at least 2-3 times per week. This helps keep your readers engaged and coming back for more.
A Few Times a Week
Small business owners and local business owners have a lot to gain from posting blog content several times a week. For one, it helps improve your website’s search engine optimization (SEO). This is because fresh, original content is one factor that search engines consider when ranking sites.
By posting new blog articles on a regular basis, you help ensure that your site appears higher in search results, which leads to more traffic and, ultimately, more customers. Additionally, blogging also helps build trust and credibility with potential customers. By providing valuable information and insights on your industry, you show that you are an expert in your field, which encourages people to do business with you.
Should a Small Business Post Every Day?
As a small business owner, you may wonder if posting blog content daily is too much. After all, you already have a lot on your plate without worrying about creating new content daily. However, there are some good reasons to consider posting daily blog content.
First of all, it helps you attract new customers and build relationships with existing ones. Daily blog posts provide an opportunity to showcase your expertise and connect with potential clients on a personal level. In addition, daily blog content helps improve your search engine optimization (SEO) results, making it easier for people to find your website when they’re searching for products or services like yours.
Ultimately, whether or not you post daily blog content depends on what makes the most sense for your business. If you have the time and resources to commit to daily posts, then it could be a great way to connect with your target audience and grow your business. However, if daily blogging isn’t feasible for you, there’s no need to force it. There are plenty of other ways to market your small business effectively.
Multiple Times Per Day
Some business owners believe they need to post multiple times per day in order to be successful, but this is not necessarily the case. Yes, posting regularly helps increase your visibility, but it’s important to ensure that you’re posting quality content that engages your readers.
Additionally, bombarding your readers with multiple daily posts can be overwhelming and turn them off from reading your blog altogether. The bottom line is that quality trumps quantity when it comes to blogging, so focus on creating well-written, engaging posts rather than worrying about how many times you’re hitting the publish button.
How often should small businesses post blogs? The answer may surprise you. The truth is, there isn’t a one-size-fits-all answer to this question – it depends on your business, your goals, and your audience.
However, we can give you some general guidelines to help you decide how often to post blogs. If you need help with your content marketing strategy or have any questions about blogging frequency, contact SwingPointMedia – we’re always happy to help!
SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos, and podcasts, to attract their customers’ ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.
SwingPointMedia serves local businesses in Southern California and can be reached by calling 760-422-5176.