Maximizing the Impact of Your Local Business Blog
As a local business owner with a good website and an active social media presence, you still have to leverage your business’s blog to maximize profit for your business. Having a blog will help you engage with customers, build relationships, and promote your services. If you do it correctly, you will also increase visibility and […]
The Role of SEO in Local Content Marketing
Search Engine Optimization (SEO) describes the methods used to increase a website’s visibility and ranking on search engine results pages (SERPs). Local businesses should ensure they employ SEO tactics in their local content marketing to enhance business visibility and to get more clients. Local target content marketing is tailored more toward location-specific content targeting customers […]
Google Business Profile: The Free Website Your Local Business Needs
As a small business or local business owner, you know that the internet can be a powerful tool to increase your visibility and reach new customers. But there are so many choices out there. How do you know which one is right for you? The answer: Google Business Profile, formerly known as Google My Business. […]
Attract Customers Fast – Without Breaking the Bank
It is important for small businesses to attract customers and maintain them to stay afloat, generate revenue, and establish a customer base. No business can survive for long without a customer base. When you want your business to recoup its initial investments and make a profit, you have to attract customers quickly. Additionally, having a […]
As a Local Business Can I Do My Own Marketing?
As a local business owner, you are likely aware of the importance of marketing your business. But do you have the time and resources to create an effective marketing plan and implement it yourself? If the answer is yes. You need to know what it takes to make your business successful. What Does DIY Marketing […]
How Often Should Local Businesses Post Content?
If you’re a small business owner or a local business owner, you may be wondering how often you should post new content on your blog. The answer to that question depends on a few factors: how often you can come up with new content, how much time you want to spend blogging, and how much […]
As an HVAC Company, Know What Your Customers Will Ask
HVAC companies are used to servicing customers with questions about their air conditioning and heating systems. However, some questions come up more frequently than others. As a business owner, it’s important to be prepared for these inquiries so you can provide accurate information and pricing. Here are some of the most common questions customers ask […]
How to Use LinkedIn to Target Your Ideal Customers
Summary You are losing money if you are not using LinkedIn to target your ideal customers! Recent stats show that over 93% of B2B marketers, including your competitors, generate tons of leads on LinkedIn. From driving quality prospects to establishing and boosting brand authority organically and ad accuracy, the platform is helping businesses meet their […]
5 Digital Marketing Plan Ideas for Small Business in 2022
At this point, digital marketing is more than just another buzzword on the internet. Instead, it is an essential marketing tool for small businesses. Unfortunately, not very many small businesses realize this, let alone use it to their advantage. Digital marketing leverages the internet to promote products and services through various digital channels. You will […]
Can a Digital Marketing Company Help My Small Business?
Summary Selling is a crucial business survival strategy. But to sell regularly, you need high-quality leads. For this reason, savvy business owners turn to online marketing to increase sales. While digital advertising is a way to achieve such goals, it requires knowledge and expertise to implement. Therefore, you need a digital advertising professional to keep […]