How to Improve Website SEO With Content Marketing Tips
What is SEO? Search engine optimization (SEO) is a marketing technique that helps websites rank higher on search engine result pages(SERPs). SEO is an umbrella term for a wide range of strategies, techniques, tools, and tactics used to improve the visibility of a website in search engine rankings. What are the Best Practices of Search […]
Is Content Marketing Dead? How Content Marketing Has Changed
In an essay written by Bill Gates in 1996, he popularized the idea that content is king. Subsequently, almost every other brand directed efforts toward churning out content. Today, over 20 years later, those brands and more are still producing different kinds of content. These include e-books, blog articles, videos, social media posts, and so […]
What is Content Marketing?
Businesses need to create valuable information for their target customers. Such communication is called Content. Ideally, content can be in writing, video, infographic, or image to interact clearly and concisely. As defined, content marketing is the strategic creation and distribution of valuable and relevant information for a target audience. Where the content is successful, the […]
Understanding Content Strategy and Content Marketing (Differences and Usage)
Today, the internet is full of numerous terms and catchphrases, particularly those relating to content as a digital marketing tool. Sometimes, these words are overused, misused, or poorly used. It causes confusion and sometimes irritation. The confusion with usage arises when they are used synonymously even though they characteristically mean different things. The most common […]
Can You Do Your Own Content Marketing?
To get the word out about your small business, you need to learn content marketing. In the past, customers went to a brick-and-mortar business when they needed a product or service. Now, they search online for the best offer without ever meeting the business owner. This is the number one reason for getting information about […]
How to Grow Your Customers and Sales Using Live Video
The Power of Using Live Video for Local Businesses Only one time, in the decades I have been on this planet, has someone told me, “No, I don’t want to grow my business, I have enough customers”. This is for the rest of us. The ones who have a local business and want to know […]
The Power of Solution Based Content in 2021
Often a question that comes up is “Why should I create content like blogs and videos?” The answer from the marketing mind point of view is quite simple. It has to do with the True Power of Solution Based Content