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Using Videos in Your Facebook Ads

Video is one of the best ways to capture people’s attention on Facebook and other video-sharing platforms. In fact, Facebook posts with videos are more likely to be seen compared to those without!

How can you leverage Facebook videos to work in your favor?

Leveraging the Power of Facebook Videos

The more engaging your ads are, the more likely people are to take notice. Ads with video have a much greater impact on purchase intent than those without. This means that your video ads should be interesting so that viewers can’t get enough of them and will share them with their circle. The more your ads are shared, the more your product reaches a wider audience at no extra cost.

Viewers are more likely to remember seeing your ad with video versus one without because videos have an emotional impact on your viewers. Your storytelling power through sight and sound connects viewers to your product or service.

When you post ad videos on Facebook, your videos appear to your target audience in autoplay in newsfeeds. Whether users choose to turn the sound on or off, they still get the message because of the subtitles.

Now is a good time to start using videos to drive conversions on Facebook; keep them short, and focus on your strongest selling point or emotional message.

If you would like help getting started with Facebook video ads, head to FB Video Academy. You can contact us anytime if you have questions!

Facebook videos

Pay Less for New Leads

Videos keep us entertained while we’re scrolling through our news feed. They make us laugh; they make us cry, and they teach us new things.

Since it’s so popular with audiences across the board, Facebook is prioritizing videos in its news feed. This means that a well-crafted video is displayed more prominently than a text-based post.

Many smart marketers have resorted to using Facebook videos to gain followers and gain views in a super cheap and creative way. However, you have to ensure that the video has a great written copy that captures your target audience immediately. 

Facebook’s algorithm stores those who viewed your videos as your audience. They can be retargeted when you upload another video. 

Using videos in your Facebook ads can get higher engagement rates. This means that more people will see your ad, and you’ll pay less for new leads.

Have you noticed that once you view, like, or share a post, you start seeing similar posts as “suggested”? This is because the Facebook algorithm has identified you as a target audience for that kind of content. 

Benefits of Using Videos in Social Media

According to Research Gate, it is best to promote your new products through user-generated short video ads. Once these videos get a large number of comments, shares, and views, it increases product sales.

Here are a few benefits of using videos on social media:

  • Videos make it easier to tell a story, especially when you get creative with how you shoot them.
  • Videos are more personal than other forms of social media content and are more likely to be shared on Facebook.
  • You can use tools like Facebook Ads to easily reach new audiences with your video content.
  • Videos can answer your customer’s questions better than text, which increases trust and sales.
  • It boosts your credibility as your viewers are much more likely to trust you based on what they see in your video than what they read in your text ad.
  • Videos hold your audience’s attention better than any other type of post because they’re less boring than text and more engaging than images.

How to Get Started with Videos

If you have never created video content before, you may feel unqualified to start posting videos. Here are some tips for getting started:

Create a script

Create a script for the video, or simply jot down some notes to guide you through the process of creating the video. You want to ensure that you are as clear and concise as possible when communicating with customers in a video format.


Keep the length short and sweet; around 15-30 seconds is ideal for most purposes. In general, shorter videos perform better on social media. If you need longer than 30 seconds, consider uploading multiple videos in succession as opposed to one long one.

Engaging content

Make sure the first few seconds of your video contain something engaging that makes people want to watch the rest of it. It’s best to have captions in the first few seconds, as this is when most people decide whether or not they’ll keep watching an ad.

Create high-quality videos

There are tons of tools out there that can help you create high-quality video ads with very little effort. No one will spend their precious time watching low-quality videos when there are better quality videos on their feeds. You can also contract social media content strategists like SwingPointMedia to create high-quality videos.

facebook marketing

Thumbnail image

Use an eye-catching thumbnail image (the first frame of the video) that will make people want to click on it. Make sure that whatever product or service you’re promoting is easy to see in the thumbnail and your whole advertisement.

Key Takeaway

If you want a great way to market your product, get new leads, and increase conversion, use video! Video is one of the most powerful tools in marketing, and Facebook video ads are one of the most effective ways to get your video to a wide audience.


SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos and podcasts, to attract their customers’ ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.

SwingPointMedia serves local businesses in Southern California and can be reached by calling 760-422-5176.

You are invited to also attend a free weekly presentation, providing you the tools and strategy to roll out your own content marketing program for your company or see exactly what SwingPointMedia does for its clients to achieve success.  It can be viewed live on SwingPointMedia’s YouTube channel Wednesdays at 11 am pst.