Why branding is important in marketing
What is Branding and why it’s so much more than just having it on your business card and your menus. Branding is so important in today’s marketing landscape, you need to make sure you are covering all the aspects in today’s Video. Transcript of the video: Why branding is important in marketing Welcome to […]
Making business decisions based on data
Do you make decisions based on your likes, dislikes? Maybe the way you feel? If so you may want to carve out just a few minutes and see what data can do for the quality of decisions you make, impacting your success. It’s Whiteboard Wednesday with jeff and Andrew…new time same great info…930 am PST. […]
What Facebook Campaign Objective is Best for Video Ads?
Okay, so you’re unsure “should I choose engagement or video views” And what’s the strategy behind it? Can it deliver a better ROI? Better audiences? Find out in today’s Whiteboard Wednesday with Jeff and Andrew Transcript of the Video: What Facebook Campaign Objective is Best for Video Ads? Hey, welcome to Reservations. I’m Jeff […]
Leverage your content using Facebook
Data Data Data….we’ve been talking about the data and now a big player, maybe one of the largest, pulls his shows off Facebook…What does this mean to you and how can you still leverage your content using Facebook? Leverage your content using Facebook Hey, welcome back to reservations. This is Andrew McCauley, Jeff Harrison. […]
Let’s Breakdown Facebook Ads – San Francisco Style – Reservations
Welcome to Reservations We traveled (virtually of course) to San Francisco, to review facebook ads of local restaurants. We are still amazed at how many restaurants we have to research to find a few ads…so many leaving money on the table by not leveraging…1 did a nice job, 2 could get a little help. Here’s […]
Reservations: Are You Advertising the Best Offer?
Are You Advertising the Best Offer? Have you really thought about the best offer that you could advertise? Make sure you understand what offer really resonates with your audience and which ones will get them off their seats and come in and visit you in your restaurant. Transcript of Video – Are You Advertising the […]
How do we use video to create a targeted audience
How do we use video to create a targeted audience? How do we use video to create a targeted audience? This is today’s question that came from yesterday’s topic of targeting. Find out why is it very important to be using video so you can create a targeted audience who will want to buy from […]
Reservations: How to Get More Attention with Citations
Do you Google ” Restaurants near me” and your restaurant is not showing up? Or maybe on Yelp and TripAdvisor, the same thing? You’re a ghost in the search engines. It may boil down to your lack of citations! Today, we will discover what a citation is and how to get more attention with citations […]
Reservations: Breakdown FB Ads
Facebook Ad Thursday’s on Reservations. Today, we Breakdown FB Ads from Local Restaurants in Santa Monica. How are they doing and what could be done to improve the ads we see. It’s meant to be used as a case study to help others do a better job to increase their ROI on FB. Join us […]
Welcome to Reservations – The Show for Restaurant Marketing
Welcome to Reservations – The Show for Restaurant Marketing Transcript of the Video: Welcome to Reservations – The Show for Restaurant Marketing Hey, I’m Jeff. I’m Andrew. We’re from Swing Point Media and we’re starting a brand new show. It’s called Reservations. Andrew, tell us what the Reservation shows about. Well, basically we’re going […]