How to Market a Local Business on a Shoestring Budget
Let’s face it, marketing is costly, but it doesn’t mean you can’t reach your prospects on a budget. However, you can scale it with strategy – This article will educate you on how to market locally on a shoestring budget. Large businesses have big marketing budgets and resources. They can afford costly advertising, premium lead […]
The Flower Mart Interview
The Flower Mart Interview. Welcome to Reservations! Transcript of the Video: The Flower Mart Interview Welcome to another episode of Reservations. I’m Jeff Harrison, and behind the camera is Andrew McCauley. Many times our ideal businesses that we work with our restaurants, but oftentimes the solution they’re looking for comes from outside their industry. Today, we’re […]
Reservations Daniel Lee Pokehana
Transcript of the Video: Reservations Daniel Lee Pokehana Welcome to Reservations. I’m Jeff Harrison and behind the camera is my business partner Andrew McCauley. This is a show where we get to interview local restaurant owners and managers and find out what’s making them ticking and give you a little bit more insight […]
849 Restaurant Palm Springs
Welcome to Reservations! Transcript of the Video: Eight4Nine Restaurant in Palm Springs Welcome to Reservations. I’m Jeff Harrison and today we have a great opportunity to speak to another restaurateur here in the desert in Palm Springs. Before we start, I just want to give a special shout out to our sponsor, Swing Point […]
Ben and Jerry’s Palm Springs
Ben and Jerry’s Palm Springs. Welcome to Reservations! Transcript of the Video: Ben and Jerry’s Palm Springs Welcome to Reservations. This is Jeff Harrison and behind the camera, that’s Andrew McCauley. Today, I am here with Sam Bay of guess where Ben and Jerry’s. Welcome, Sam. Let’s step outside here. Sam, first of all, thank […]
How to Market a Local Business Effectively
According to Investopedia research, Marketing Mishaps are among the top four reasons new businesses fail. Since most start-ups start local, this article will educate you on local marketing to sustain your business and scale! It is staggering that many start-ups fail before their first birthday. The statistics of failed businesses in the U.S. alone are […]
How to Create Content Your Customers Need
What is Content Marketing? Content marketing is a form of marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Great content marketing provides the answers your ideal customers are searching for. Why Should Companies Care About Creating and Publishing Quality and Relevant Content? Companies should […]
4 Reasons Your Content Marketing is Failing, and How to Fix Them Right Away
4 Essential Aspects of a Successful Content Marketing Strategy A successful content marketing strategy is a process that starts with a thorough understanding of your audience and moves on to a content creation phase with a planned distribution strategy. The goal of the strategy is to generate leads and increase conversion rates for your company […]
My Business Runs on Referrals
How Can I Get More Referrals? It is impossible to dispute that “word of mouth” can be a business or entrepreneurs’ greatest source of new customers. This being true, how do we increase the frequency of others referring to us as a trusted business without being salesy or feeling like you’re hounding people? One of […]
Complete Guide to Content Marketing for Local Businesses
What is Content Marketing? Content marketing uses content to attract the target audience. It creates awareness, interest, and desire among customers for a product or service. Content Marketing Strategy One of the most important parts of Content Marketing is strategy. Strategy helps plan how to get the content into your audience’s hands. This is done […]