Defining Customer Avatar: Essential Guide for Business Owners
Learn the importance of defining customer avatar for your business, understand their personal characteristics and how it impacts marketing strategy.
AI Enhancements in Local Business Marketing Strategies
Explore how AI enhances local business marketing strategies, from content creation to customer profiling and funnel marketing.
Why My Lead Magnet is Failing to Get New Subscribers
One of the best sources of repeat and recurring revenue streams for a local business is, by far, having a robust database. Unfortunately, too many local businesses do not have a list they communicate with regularly, or they never decided to begin collecting names and emails to create a database. In this article, we want […]
Shallow Impact to Zone of Genius: Task Delegation
Have you ever been in a situation where you are trying to do too many things or be too much for too many people? You’re trying to do the marketing, the sales, human resources, and you’re also researching, learning, and adding new lines in hopes of increasing profits. Imagine that example of a hamster on […]
How to Develop a Brand Identity
Each day millions of businesses are trying to create a brand name for themselves so that they can make a mark in the industry and make a profit. Ideally, as a small business owner, you also aim to have a unique brand that sets you apart from other businesses in your niche. So, the big […]
How to Use Online Reviews for Your Small Business
A 1-star, 3-star, or 5-star rating matters greatly if you have a small business. Reviews have become modern-day word-of-mouth marketing. In fact, a 2021 survey by Statista shows that nearly 70% of consumers read one to six reviews on review platforms such as Yelp, TripAdvisor, Facebook, and Instagram before purchasing goods. Claim Your Business Listings […]
Unknown to Unforgettable: Branding Tips for Small Business
Are you a small business owner feeling overwhelmed with the daunting task of marketing and branding your business? Have you ever wished there was an easy way to make sure potential customers or clients see your small business? Or do you want to stand out and be unforgettable among the competition in your industry? If […]
The Power of Video Marketing for Local Businesses
The availability of mobile gadgets and internet connections has made it easier for consumers to view videos on the go. And as a business owner, you should join in and use video and visual content marketing to market your business. How can you make the most out of video marketing to make your local business […]
How Interactive Content Can Boost Your Content Marketing Strategy
Humans are interactive and drawn to a person, brand, or business that shows genuine interest in them. Interactive content marketing strategy has helped many businesses grow their brand and increase sales. But with so much content available online, how can you stand out from your competition? Let’s look at this and how interactive content can […]
Use Social Media for Local Business Content Marketing
In today’s digital age, running a successful business requires effective social media marketing to reach a wider audience and generate leads. But if you are new to digital marketing, you may be lost on effective ways to use social media to generate leads and make a profit. We understand the dilemma many businesses face, and […]