Defining Customer Avatar: Essential Guide for Business Owners
Learn the importance of defining customer avatar for your business, understand their personal characteristics and how it impacts marketing strategy.
AI Enhancements in Local Business Marketing Strategies
Explore how AI enhances local business marketing strategies, from content creation to customer profiling and funnel marketing.
Why My Lead Magnet is Failing to Get New Subscribers
One of the best sources of repeat and recurring revenue streams for a local business is, by far, having a robust database. Unfortunately, too many local businesses do not have a list they communicate with regularly, or they never decided to begin collecting names and emails to create a database. In this article, we want […]
Shallow Impact to Zone of Genius: Task Delegation
Have you ever been in a situation where you are trying to do too many things or be too much for too many people? You’re trying to do the marketing, the sales, human resources, and you’re also researching, learning, and adding new lines in hopes of increasing profits. Imagine that example of a hamster on […]
Boosting Your Website’s Credibility with High SERP Rankings
Do you know there are over 63,000 searches per second performed on Google? As a local business owner, you can compete for some of those searches. Small business search engine optimization (SEO) can help boost your website’s credibility, helping you earn more revenue. But if your website is not visible on Google search results, you […]
12 Effective Strategies: How to Get More Referrals for Your Business
You have a business; unfortunately, you don’t get referrals. Maybe your customers find it hard to pinpoint one particular service they can remember when talking to potential referrals. You must ask yourself, “Are you offering spaghetti or meatballs?” When someone asks what your business offers, are you giving them a lot of non-memorable noise, or […]
How to Write a Small Business Plan
As a startup small business owner, you need a business plan to succeed. A well-written business plan will be a road map to structuring, running, and growing your business. A business plan is a document in which you write your financial goals in detail while explaining how to achieve them. It defines your business objectives, […]
How to Develop a Brand Identity
Each day millions of businesses are trying to create a brand name for themselves so that they can make a mark in the industry and make a profit. Ideally, as a small business owner, you also aim to have a unique brand that sets you apart from other businesses in your niche. So, the big […]
As a Small Business, How Do I Find My Target Audience?
If your marketing strategies fall flat with no reactions, you must find your target audience to set the tone for your marketing strategy. This is because how you promote your product and where you promote it depends largely on your target audience, and contrary to what many may believe, your target audience is not “everyone.” […]
How to Use Online Reviews for Your Small Business
A 1-star, 3-star, or 5-star rating matters greatly if you have a small business. Reviews have become modern-day word-of-mouth marketing. In fact, a 2021 survey by Statista shows that nearly 70% of consumers read one to six reviews on review platforms such as Yelp, TripAdvisor, Facebook, and Instagram before purchasing goods. Claim Your Business Listings […]