Defining Customer Avatar: Essential Guide for Business Owners
Learn the importance of defining customer avatar for your business, understand their personal characteristics and how it impacts marketing strategy.
AI Enhancements in Local Business Marketing Strategies
Explore how AI enhances local business marketing strategies, from content creation to customer profiling and funnel marketing.
Digital Marketing Strategies: Gardener or Hunter?
Discover effective Digital Marketing Strategies for small businesses, combining gardening and hunting tactics to boost customer engagement and drive sales.
How to Use Online Reviews for Your Small Business
A 1-star, 3-star, or 5-star rating matters greatly if you have a small business. Reviews have become modern-day word-of-mouth marketing. In fact, a 2021 survey by Statista shows that nearly 70% of consumers read one to six reviews on review platforms such as Yelp, TripAdvisor, Facebook, and Instagram before purchasing goods. Claim Your Business Listings […]
Email Marketing: A Guide for Small Businesses
Ever since the first email was sent in 1969 by the father of email, Ray Tomlison, many people have been sending and receiving emails. In fact, over 300 billion emails are sent daily, and many are targeted emails from businesses to potential clients. With the right strategies and techniques, email marketing can help your small […]
The Power of Video Marketing for Local Businesses
The availability of mobile gadgets and internet connections has made it easier for consumers to view videos on the go. And as a business owner, you should join in and use video and visual content marketing to market your business. How can you make the most out of video marketing to make your local business […]
How Interactive Content Can Boost Your Content Marketing Strategy
Humans are interactive and drawn to a person, brand, or business that shows genuine interest in them. Interactive content marketing strategy has helped many businesses grow their brand and increase sales. But with so much content available online, how can you stand out from your competition? Let’s look at this and how interactive content can […]
Use Social Media for Local Business Content Marketing
In today’s digital age, running a successful business requires effective social media marketing to reach a wider audience and generate leads. But if you are new to digital marketing, you may be lost on effective ways to use social media to generate leads and make a profit. We understand the dilemma many businesses face, and […]
Maximizing the Impact of Your Local Business Blog
As a local business owner with a good website and an active social media presence, you still have to leverage your business’s blog to maximize profit for your business. Having a blog will help you engage with customers, build relationships, and promote your services. If you do it correctly, you will also increase visibility and […]
The Role of SEO in Local Content Marketing
Search Engine Optimization (SEO) describes the methods used to increase a website’s visibility and ranking on search engine results pages (SERPs). Local businesses should ensure they employ SEO tactics in their local content marketing to enhance business visibility and to get more clients. Local target content marketing is tailored more toward location-specific content targeting customers […]