How Often Should Local Businesses Post Content?
If you’re a small business owner or a local business owner, you may be wondering how often you should post new content on your blog. The answer to that question depends on a few factors: how often you can come up with new content, how much time you want to spend blogging, and how much […]
Is Creating Content For Social Media the Same as for Websites?
In the age of digital marketing, it’s important to have a strong online presence. However, there’s a big difference between social media content and website content. The two serve different purposes and require different approaches. Here’s a breakdown of the main differences between social media content and website content and tips on creating effective content […]
Use Targeted Content Marketing to Boost Your HVAC Business
As an HVAC business owner, you know that targeted content marketing is key to boosting your business. After all, what good is great content if no one ever sees it? In this blog post, we answer some common questions about targeted content marketing, so you can make sure your company is ranking high and establishing […]
Is Your Marketing Company Transactional? If So, You Are Missing Out.
Trading a fee for an outcome is a transactional business relationship. You may ask, “Isn’t that what I am paying for, an outcome?” The short answer is yes, but the complete answer considers what your business is missing out on by going purely transactional. What Transactional Marketing Is Like Not long ago, we had a […]
Using Content Strategy on Social Media for Your Business
Summary An effective social media content strategy is the foundation for achieving your business goals. It helps you interact with your ideal customer for the desired results as a marketing tool. Putting together solid social media tactics that drive success for your business is the focus of this article. Introduction What was your answer when […]
4 Reasons Your Content Marketing is Failing, and How to Fix Them Right Away
4 Essential Aspects of a Successful Content Marketing Strategy A successful content marketing strategy is a process that starts with a thorough understanding of your audience and moves on to a content creation phase with a planned distribution strategy. The goal of the strategy is to generate leads and increase conversion rates for your company […]
Complete Guide to Content Marketing for Local Businesses
What is Content Marketing? Content marketing uses content to attract the target audience. It creates awareness, interest, and desire among customers for a product or service. Content Marketing Strategy One of the most important parts of Content Marketing is strategy. Strategy helps plan how to get the content into your audience’s hands. This is done […]
How to Improve Website SEO With Content Marketing Tips
What is SEO? Search engine optimization (SEO) is a marketing technique that helps websites rank higher on search engine result pages(SERPs). SEO is an umbrella term for a wide range of strategies, techniques, tools, and tactics used to improve the visibility of a website in search engine rankings. What are the Best Practices of Search […]
Understanding Content Strategy and Content Marketing (Differences and Usage)
Today, the internet is full of numerous terms and catchphrases, particularly those relating to content as a digital marketing tool. Sometimes, these words are overused, misused, or poorly used. It causes confusion and sometimes irritation. The confusion with usage arises when they are used synonymously even though they characteristically mean different things. The most common […]
Can You Do Your Own Content Marketing?
To get the word out about your small business, you need to learn content marketing. In the past, customers went to a brick-and-mortar business when they needed a product or service. Now, they search online for the best offer without ever meeting the business owner. This is the number one reason for getting information about […]