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Customer Acquisition Specialist

Car crashes and disruptive technology

What’s in the news that is short and interesting? Car Crashes and Disruptive Technology that makes it easier to built websites! It all happens on Reservations.

Transcript of the Video: Car crashes and disruptive technology

Hey, welcome to Newsday Tuesday. My name is Jeff Harrison and Andrew is away today. He is teaching that class in Los Angeles again, but he’s doing it virtually this time and so he’s got a nice class. He’s doing it on Tuesday and Thursdays so we won’t be here for Thursday so I’ll get something in there for Thursday as we travel around the world and look at Facebook advertising. But today we’re talking about Reservations and what’s in the news? Well, there were a couple of cool things in the news today and one of them is a follow-up on what’s happening in the world of delivery services and more and more companies are putting delivery services in. Well, here’s an interesting one. Burger King has now, it’s called, well, let’s see what it’s called. It’s called Dash.

What they’ve done, let me show you this. This is kind of a cool thing. They’ve changed their advertising and it’s called door dash. This is what they’ve done to start triggering some of their people or some people to say, hey, I would like a burger king, whatever, but I don’t want to have to go and pick it up. So this is what they’ve done. This is our new advertising. Now get this. So what they do is they’ve taken car crashes, real car crashes at Real Burger Kings that have crashed around the country and they’re using this as their advertising.

Door Dash

Really the thought behind it, I kind of like this. The thought behind it is kind of fun because it’s saying, hey, take the day driving to get something at the Burger King and we’ll deliver it for you. And in this one it says, hey, order today with a zero delivery fee on orders $15 more, safety first, so it’s kind of one of those things. It’s a little bit fun. So this is someone playing with I guess past experiences of people driving into their restaurants and crashing and saying, Hey, you know what? It’s okay. We’re going to take the danger of driving out of your hands and we’re going to put in a delivery service.

So that’s a neat way that they’re starting to use that. They’ve noticed that there’s been an uptick on sales because of that and the delivery program. So no longer they have to drive through and worried about crashing into burger king. You can actually now just simply column and say, Hey, I’d like door dash to deliver my $15 or more in food. You don’t think about it anymore, $15, that’s a couple of people eating one of their combo meals and you’re easily above that number. In this case, now I know they’re just doing a promotion there worth $15-order higher or more, and then it’s free delivery.

Drag and Drop

So the second thing we want to talk about today is what’s called the Gutenberg and its Gutenberg for WordPress. Now this is something that Andrew and I wish he was here because he could expand on this. He’d say, instead and that we’ve been using a program called beaver builder for quite some time on WordPress. It is a drag and drop kind of thing, so it allows you to build your website and customize it. Now why is this such a big deal? Well, for years we’ve had to depend on people who are coders and developers and that type of stuff to get a website built. Then it came along and there was a template and people would have templates come out and you can name all kinds of new name it.

I mean they were from Staples house templates to, what’s that card company? Let me just see what that is up here. Yeah, Vista Print has custom things, all kinds of them. But the thing about it is you had to work within their system. Well, WordPress finally came out with, and it is coming out on November 19th and it’s an automatic update. It is WordPress 5.0 and you can update. They do recommend, of course, you back up the system before you install this, in case something goes weird that you don’t lose your website or anything.

It’s going to change the way we do websites

Nine out of ten, the update works fine. Again, I’m not promoting that. I understand this is coming out. It’s called the Gutenberg and what this allows us to do now we just pop this on the screen. What it allows us to do now, it allows us to literally, if you notice these boxes below there. These are all the boxes you can put in there. So now I can go to WordPress, which by the way a WordPress site is free and then this is an upgrade. This an automatic upgrade or plug-in, they call it called Gutenberg and now you can customize your website. This is something as I was saying.

This is something Andrew was talking about a while back of saying it’s not going to be long before somebody comes out with something like this. That is just installed right on WordPress, which is one of the most active and largest platforms for building websites in the world. And then it’s just drag and drop and you can make it any way you want. So look for that. I’d recommend go and say, hey, why don’t you just go onto Google and Google Press Gutenberg and that’s, let me get the spelling. It is G-U-T-E-N-B-E-R-G for WordPress. And you can, you can see a demo on there and if you have a WordPress site, you’re going to get it automatically on the 19th. They’ll have that for you.

So I think it’s going to change the way we do websites because a lot of times we’ll have a website and it’s one of those things you’ve got to have a webmaster. You got to have somebody taking care of it and I think this will make it a lot easier.

It is going to make it a lot easier

Now, there’s still some of you will say, you know what, that’s okay. I want to be hands-off, let me just have my people do this. But it’s going to make it a lot easier and quite frankly when you’re doing drag and drop, which we do for some of our clients. We’ve built these websites, including our own. If you want to go see what one of these looks like, go to swingpointmedia.com, and this is a drag and drop type of a template. It’s called beaver builder and now the new one is going to be called and that was a plug-in and you had to pay for it. It’s a paid upgrade, but the Gutenberg for WordPress is free as it stands now. And that’s just an automatic. Everybody gets it kind of plug-in.

So there’s your news for Tuesday and you know, so I got to show you one more of these pictures. I just think they’re kind of fun to see where, I mean come on, really? This guy may have been driving a little too fast and I think this one probably had their order and then they didn’t quite make it out to. Well no, I think they just screwed up. This is a crash for sure. So anyway, that’s all I’ve got today. Hey, my name is Jeff Harrison and you’ve joined us on news day Tuesday and I want to thank you for joining us.

How would you use it in your business

Now if you’re watching us live, we’re here live. If you have any questions, just put them in the comments. I’ve got my handy-dandy iPad over here on my left. If you have any questions, if you’re watching it in a replay, just put #replay. I’m curious, do you like this whole idea of the delivery processes were coming in and doing this? And again, Burger King, because of this, I’m going to say creative-tpe of marketing, using some of these crash photos. These are real crashes into their Burger Kings around the country. They’re using this in their ads to promote the door dash home delivery system. So I’m looking forward to seeing how that goes.

How would you use it in your restaurant or your business, how could you use what we would think, boy, that’s a disaster? How could you turn that around and use it in part of your marketing? I think that’d be kind of fun. Uh, and the other piece is Gutenberg. Are you on a WordPress website or are you on Wistia or whoever is out there building websites. Will this make a difference for you? I’d be interested in finding out.

In the meantime, tomorrow is Whiteboard Wednesday and we have something really interesting I want to talk to you about tomorrow. I think a lot of people maybe they’re aware but they haven’t dealt into. They haven’t taken the plunge into it and I’m going to talk about that tomorrow, so I’m looking forward to talking about that. In the meantime, hey, have a Super Tuesday.

Have a super Tuesday

I know we’ve got a great Tuesday. Big Tuesday, lined up, a lot of things going on. We’re doing some filming this afternoon and got a big project where we’re getting off our plate by the end of the day. If you have any questions, please put them in the comments section and if you’d like to get in touch with us directly, you can just like my name says jeff@swingpointmedia. Do you have any questions or comments we’d love to hear from you. In the meantime, hey, have a super Tuesday and we’ll see you again tomorrow.