With billions of users globally, Facebook provides a strategic platform for businesses to meet their potential customers. According to statistics, 92% of marketers are using Facebook for advertising. You could be missing clients if you are not already running Facebook ads!
Are you wondering how to get clients from Facebook ads? This post elaborates on different tools and strategies for running a FB AD to increase your number of clients.
But first, what is Facebook Ad Manager, and how can you use it?
Facebook Ad Manager — How to Use It
The Ads Manager is an all-in-one tool for creating FB ads, managing the ads, and tracking how well the campaigns perform towards the overall marketing goals.
Facebook ads manager allows marketers to:
- Create brand new ads that fit your business goals
- Define the audience to ensure more intelligent ad targeting
- Set up and manage your advertising budgets
- Run adverts across multiple applications
- Adjust the campaigns to suit your budget and target audience
- Improve adverts performance using dynamic creative
- Test ads that perform best
- Get real-time campaign insights
Facebook marketers use the ad manager application for iOS and Android to keep an eye on their campaigns. Therefore, you can monitor campaigns on the go, create new ads and edit them to suit your marketing goals.
Now that you understand what the Facebook Ads manager can do, let us focus on the best Facebook advertising strategies to help you get more customers.
Personalize Your Ads by Targeting Specific Audiences
Facebook advertising manager shows your ads to people who are most likely to find your adverts relevant. However, you can define your audience for smarter ad targeting based on three different types of target audiences:
- Core audiences: Targets audience based on demographics, behavior, and location
- Custom audiences: Reconnect with people who have already interacted with your business
- Lookalike audience: Target people similar to your best customers but do not know your business yet.
To target effectively, use audience insights available on Facebook to understand the followers and learn how to reach them.
Read more: Facebook ads work. You just need to know how to do it.
Use Facebook Custom Audiences to Nurture Repeat Customers
Facebook Custom Audiences allows you to find existing audiences across meta technologies. You can create four types of custom audiences:
- Website custom audiences: Build the audiences from users who have visited your website or a specific page on your website
- App activity custom audience: The segments made up of people who have engaged with your mobile app or taken a particular action on your app
- Customer list custom audience: import a customer list spreadsheet and Facebook to match data to its users and build the audience group
- Engagement custom audiences: People who have previously engaged with your Facebook content or ads.
Essentially, Facebook takes advertisers’ data and matches it to existing users, creating groups of these people. Therefore, advertisers can target the groups using different advertisement campaigns.
Expand Marketing Through ‘Lookalike’ Targeting
Lookalike audiences have much in common with existing audiences. Therefore, you already know what they like and which ads perform better on them. In most cases, the same ads work for your lookalike audiences.
Facebook lookalike targeting is a great tool to acquire new customers since you already know the group’s preferences and can use proven, practical ad creativity to introduce the customers to your brand.
Read more: Using Videos in Your Facebook Ads
Checkout Competition in the Facebook Ad Library
Once you have developed an effective advertising campaign, check out what the competition is doing well. The Meta Ad Library, previously known as Facebook Ad Library, serves as a repository for all the current and past Facebook ads.
Advertisers can search the ads using keywords and filter options by location, issues, elections, or politics. When strategizing your Facebook ads, it is helpful to see which advertisements your direct and indirect competitors are running.
Pay attention to the competitor’s ad creativity, including imagery, copy, and ad variations.
Iterate and Analyze Your Facebook Ads Strategy
Constant performance optimization is the most effective approach to increasing sales from FB ads. Thus, test the Facebook ads to know what works and does not. Make appropriate adjustments based on the insights.
What Are the Benefits of Facebook Ads?
Facebook ads offer a wide range of benefits to advertisers. Here is an overview of some of these benefits:
- Access to insightful data analytics
- Seamless e-commerce integration
- Advanced options to target your ads to specific audiences
- Options for every budget
- Access to Facebook’s entire ad Library
Therefore, Facebook ads are not only a way of attracting new customers but also an approach for generating excellent customer acquisition. Even better, the platform offers opportunities for almost every business and budget.
Read more: Strategies For Creating Successful Facebook Ads
Conclusion
When investing time and money in Facebook ads, you want to make it does its job. To ensure the best Facebook ads, you must put the ingredients together to create an ad that completes the task.
Unfortunately, you may not have all the knowledge and resources to run effective Facebook ads. That is where SwingPointMedia comes in. For several years, we have helped companies multiply their income through highly effective FB ads.
If you want more customers for your business, talk to us today at 760-422-5176.
SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos, and podcasts, to attract their customers’ ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.
SwingPointMedia serves local businesses in Southern California and can be reached by calling 760-422-5176.
FAQs
Are Facebook ads still effective for small businesses in 2026?
- Yes. Facebook remains the largest social network, with roughly 3.07 billion monthly active users, and its ads platform gives you powerful targeting and tracking. They work best when you pair a strong local offer with sensible targeting, clear landing pages, and reliable follow-up.
How much should a small business spend on Facebook ads?
- A simple rule: aim for 3–5× your target cost per lead per day. If you’re comfortable paying $40 per lead, that means $120–$200/day across one or two campaigns for at least 10–14 days. Below that, the algorithm often can’t learn enough to optimise properly.
What type of Facebook campaign should I use to get more customers?
Most local businesses should focus on three types:
- Awareness or video views to warm up your area
- Lead generation campaigns (lead forms or website conversions)
- Retargeting campaigns for people who visited or engaged but didn’t convert
Brand awareness only campaigns rarely drive direct customers on their own.
What audiences work best for local businesses on Facebook?
- Start with location-based targeting around your service area, broad age ranges, and a few relevant interests. Layer in custom audiences built from website visitors, leads, and customers, then test lookalike or Advantage+ audiences once you have a few hundred good contacts to model from.
How do I know if my Facebook ads are working?
Ignore vanity metrics like likes. Track:
- Cost per lead
- Lead-to-customer rate
- Cost per customer
- Revenue from ad-sourced customers
If the cost per customer is comfortably below your average profit per job, your ads are working—even if some individual posts look quiet.
Should I use Meta’s Advantage+ campaigns or set everything manually?
- Use more manual control when you’re starting, your budget is small, or your audience is very niche. Test Advantage+ once you have a proven offer and enough daily budget; Meta’s AI can then optimise bids, placements, and audiences in real time to improve performance.
What kind of creatives usually perform best for Facebook ads?
- Short videos and authentic photos almost always beat generic stock images. Show real jobs, real people, and clear before/after results. Pair visuals with simple headlines that call out the problem and a single, strong call to action such as “Tap to get your free quote.”
How long should I run a Facebook ads campaign before judging results?
- Avoid making big decisions in the first 5–7 days while the campaign is in its learning phase. Once you’ve reached at least 50 conversions or 1–2 weeks of consistent spend, start optimising—turning off weak ads and scaling the ones that consistently bring in leads at an acceptable cost.
Why am I getting clicks but no customers from my Facebook ads?
- Usually the problem is after the click: a slow or confusing landing page, a weak or unclear offer, or no follow-up process. Fix your page and lead handling first. If you still see no improvement, then revisit your targeting and creativity.
Can I run Facebook ads myself, or do I need an agency?
- You can absolutely start yourself if you’re willing to learn the basics, track your numbers, and check performance weekly. An agency or consultant becomes valuable when you want to scale, when you’re running multiple campaigns and retargeting setups, or when you simply don’t have time for day-to-day optimisation.