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Complexity Uncomfortable And What Lies On The Other

Transcript of the Video: Complexity Uncomfortable And What Lies On The Other

So it’s been a while since I’ve been on and I think most of the reason is that I’ve been in this massive learning mode, uh, with, with the ROI engine and redoing some other things. We’ve got a new salesperson who’s doing really well but you always want to support him. But I want to talk about today is complexity uncomfortable and what lies on the other side. I’m going to make it really brief. Yesterday I was coaching a couple of students that I work with and one of the things I asked them is when they’re learning something new, what state are they in? And what we boiled it down to is they were uncomfortable.

This is why I feel most people don’t get to that next position in their life because they’re uncomfortable. And let’s face it, when we’re uncomfortable, it’s like if you’re lying in bed at night and your uncomfortable in that position, what are you doing? Were you moving?

From Uncomfortable To Comfortable

Well, sometimes when we’re uncomfortable, when we’re learning something new, especially with this weather, it’s Facebook ads or it’s ManyChat or it’s, you know, Zapier, whoever it is, Drip, whatever it is, there’s going to be some uncomfortable times in there. Unfortunately because of that, people will quit because it’s uncomfortable. It’s different. So how do you get from, how do you get from uncomfortable to comfortable? So you own it. And the only answer is we’ve heard Billy Jean say it, we’ve heard Matt say it, I’ve said it, reps. You got to have reps.

You got to keep doing this, like doing these videos the first time you get on in front of a video camera, even though it’s just you and your camera and you’re on your own office. And there’s nobody else behind you, it’s a little uncomfortable. But then after you get a few reps under your belt, what do you get? Less uncomfortable, to the point where you become comfortable and you look forward to doing it.

Do The Reps

So I’m going to encourage you to take what we’ve been learning, what you’ve been learning, whether it’s from Billy or Matt or whomever it is and says, you know what, I’m willing to set in this uncomfortableness as long as it takes to get comfortable. But you have to do something. You can’t just say, hey, I’m going to show up and not do anything. You got to do the reps. you got to do this stuff. Today, just as a matter of fact, I mean last night today I was working on making an ad go live for a client and it just wasn’t working. I couldn’t get the automated messages to fire and I kept at it last night till, I don’t know, 10:00 last night.

And because I’d been working on it for a better part of the day, I finally said, okay. I need to step away from this. I woke up this morning, start on again, and ask for some help in office hours. And during that time and went back in, I double checked my processes and I saw what happened. I deleted it and I redid it. You know what? It fired off, so it doesn’t mean I’m out of uncomfortable. I’m just less uncomfortable with this process. There are a lot of moving parts.

Seek Your Resources

Now I’m going to leave you with this thought. I just read this and I think it was hot on a Ted talk that most people, I think it’s like 80% of the people in America waste six hours every day. Those people who are wasting those hours and are unwilling to be uncomfortable tell they become a master at what they’re doing. That’s your competition. So I want you to look at yourself in the mirror and say, am I the competition? Or I’m the one striving for mastery even though I’m uncomfortable.

Have a great day. And always remember, seek your resources. There are a lot of great people out there helping and I want to make a little shout out here to Gerald Norman for helping me out when I needed it and for the gals at office hour, Raya and Jordan, everybody’s the best. And that’s the kind of stuff that we need to keep us and get us over the hump. So don’t be wallowing in your uncomfortableness by yourself. Sometimes it’s just that little bit to get you over the hump.

SwingPointMedia is a marketing company focused on using content marketing, such as written articles, video and podcasts, to attract their customers ideal audiences. This approach has proven to attract higher quality customers while simultaneously reducing the sales cycle by as much as 70%.
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