Digital Marketing in California – How Can it Help Your Business?
Digital marketing is undoubtedly the best option for businesses looking to expand their reach and drive more revenue. But what is digital marketing? Digital marketing is any marketing initiative that relies on online media channels and connected devices to create a more seamless customer experience. Ideally, digital marketing uses mobile phones, computers, and other internet-connected […]
Online Marketing Strategies for Small Businesses
You already know you need to market your business to become and remain visible to your target audience. However, like most small businesses, you face several pressing issues that demand your attention. You may lack time to do marketing, but you may also not know which marketing strategies increase visibility and generate qualified leads. If […]
How to Advertise Your Business with Google Ads
Summary The most profitable skill a business owner needs is the ability to use Google Ads to drive the ideal traffic and convert leads into customers. Your capacity to use this marketing tool stands you apart from the competition. This article guides you on how to advertise with Google. Why Google Ads? It doesn’t matter […]
How to Use Social Media as a Marketing Strategy
Summary: Today’s marketing strategy uses social media as a strategic communication tool to win your ideal customers. It creates an understanding of values and breaks your audience’s resistance to buying from you. This article shows you how to plan it all out! Social media is an influential communication tool in today’s business space. The platforms […]
What is Leverage, and Why Is It Important for Your Business?
Summary: Leverage is a power booster. It’s like a lever that lets you lift objects 1,000x your weight. When used in marketing, it causes you to achieve 100x your ability to expand and sustain your business. This article discusses leverage and its importance in business. In life, success or failure depends on how you leverage the […]
Attention HVAC Owners: 5 Reasons You Are Not Getting Customers
Demand for HVAC services and systems is on the rise. According to Grand View Research, the HVAC industry is expected to grow at a compound annual rate of 5.9% from 2021 to 2028. Increases in need for comfort, global warming, and disposable income are some of the factors contributing to this growth. This growth rate […]
Why Your Ads Are Not Working
Summary: Running ads is like casting a spell. It works like magic – if the right elements, environment, and target are combined! However, your ads won’t work if you commit certain blunders. This article sheds light on possible mistakes causing your ads not to work and how to fix them. Ads are a quicker way […]
How to Market a Local Business on a Shoestring Budget
Let’s face it, marketing is costly, but it doesn’t mean you can’t reach your prospects on a budget. However, you can scale it with strategy – This article will educate you on how to market locally on a shoestring budget. Large businesses have big marketing budgets and resources. They can afford costly advertising, premium lead […]
How to Market a Local Business Effectively
According to Investopedia research, Marketing Mishaps are among the top four reasons new businesses fail. Since most start-ups start local, this article will educate you on local marketing to sustain your business and scale! It is staggering that many start-ups fail before their first birthday. The statistics of failed businesses in the U.S. alone are […]
How to Grow Your Customers and Sales Using Live Video
The Power of Using Live Video for Local Businesses Only one time, in the decades I have been on this planet, has someone told me, “No, I don’t want to grow my business, I have enough customers”. This is for the rest of us. The ones who have a local business and want to know […]