The Role of SEO in Local Content Marketing
Search Engine Optimization (SEO) describes the methods used to increase a website’s visibility and ranking on search engine results pages (SERPs). Local businesses should ensure they employ SEO tactics in their local content marketing to enhance business visibility and to get more clients. Local target content marketing is tailored more toward location-specific content targeting customers […]
Google Business Profile: The Free Website Your Local Business Needs
As a small business or local business owner, you know that the internet can be a powerful tool to increase your visibility and reach new customers. But there are so many choices out there. How do you know which one is right for you? The answer: Google Business Profile, formerly known as Google My Business. […]
Attract Customers Fast – Without Breaking the Bank
It is important for small businesses to attract customers and maintain them to stay afloat, generate revenue, and establish a customer base. No business can survive for long without a customer base. When you want your business to recoup its initial investments and make a profit, you have to attract customers quickly. Additionally, having a […]
As a Local Business Can I Do My Own Marketing?
As a local business owner, you are likely aware of the importance of marketing your business. But do you have the time and resources to create an effective marketing plan and implement it yourself? If the answer is yes. You need to know what it takes to make your business successful. What Does DIY Marketing […]
Hire a Marketing Agency or Do My Own?
Hire an Agency or Do My Own Digital Marketing? Everything has gone digital. Most businesses have integrated almost every aspect of digital marketing to ensure they stay connected with their customers. If you want your business to reach a wider audience, then you have to market your business. However, digital marketing can be daunting, especially […]
4 Marketing Skills Every Business Owner Should Have
While your business might have the best customer service, products, and innovation, the lack of a robust marketing strategy will keep you grounded. The business will struggle to generate sales, retain customers, and build brand awareness. Given that you have control over most of these, there are handy skills you should have to stay ahead […]
How Can I Measure the Effectiveness of Content Marketing?
As a business owner, you understand the importance of content marketing. It’s one of the best ways to attract new customers and keep your current ones engaged. But how can you be sure that your content marketing strategy is actually effective? Google Analytics and Google My Business Analytics are two great tools that help you […]
Is Creating Content For Social Media the Same as for Websites?
In the age of digital marketing, it’s important to have a strong online presence. However, there’s a big difference between social media content and website content. The two serve different purposes and require different approaches. Here’s a breakdown of the main differences between social media content and website content and tips on creating effective content […]
How Content Marketing Works
Content marketing offers the audience valuable materials to improve insight and solve problems. By learning how content marketing works, you can grow your business. Businesses use content marketing materials to attract, engage, and keep customers. Here, you will learn the foundation to make content marketing work for you. What is Content Marketing? It is creating […]
How to Find Your Customers in a Sea of Social Media
Social media is an indispensable digital marketing channel. On the various platforms, you can attract, convince, and convert prospects on autopilot while still focusing on other aspects of your business. Achieving these goals on autopilot sounds like a far-fetched idea. However, with the right strategies, it’s doable. This article guides you on how and where […]