Email Marketing: A Guide for Small Businesses
Ever since the first email was sent in 1969 by the father of email, Ray Tomlison, many people have been sending and receiving emails. In fact, over 300 billion emails are sent daily, and many are targeted emails from businesses to potential clients. With the right strategies and techniques, email marketing can help your small […]
Use Social Media for Local Business Content Marketing
In today’s digital age, running a successful business requires effective social media marketing to reach a wider audience and generate leads. But if you are new to digital marketing, you may be lost on effective ways to use social media to generate leads and make a profit. We understand the dilemma many businesses face, and […]
Maximizing the Impact of Your Local Business Blog
As a local business owner with a good website and an active social media presence, you still have to leverage your business’s blog to maximize profit for your business. Having a blog will help you engage with customers, build relationships, and promote your services. If you do it correctly, you will also increase visibility and […]
The Role of SEO in Local Content Marketing
Search Engine Optimization (SEO) describes the methods used to increase a website’s visibility and ranking on search engine results pages (SERPs). Local businesses should ensure they employ SEO tactics in their local content marketing to enhance business visibility and to get more clients. Local target content marketing is tailored more toward location-specific content targeting customers […]
How Often Should Local Businesses Post Content?
If you’re a small business owner or a local business owner, you may be wondering how often you should post new content on your blog. The answer to that question depends on a few factors: how often you can come up with new content, how much time you want to spend blogging, and how much […]
How to Use Content to Get More Leads
There’s no doubt that content is king when it comes to online marketing. But many business owners don’t realize that content isn’t just for driving traffic to your site – it can also generate leads. In this blog post, we’ll outline a few ways you can use content to get more leads from your website. […]
Is Creating Content For Social Media the Same as for Websites?
In the age of digital marketing, it’s important to have a strong online presence. However, there’s a big difference between social media content and website content. The two serve different purposes and require different approaches. Here’s a breakdown of the main differences between social media content and website content and tips on creating effective content […]
Is Your Marketing Company Transactional? If So, You Are Missing Out.
Trading a fee for an outcome is a transactional business relationship. You may ask, “Isn’t that what I am paying for, an outcome?” The short answer is yes, but the complete answer considers what your business is missing out on by going purely transactional. What Transactional Marketing Is Like Not long ago, we had a […]
How to Find Your Customers in a Sea of Social Media
Social media is an indispensable digital marketing channel. On the various platforms, you can attract, convince, and convert prospects on autopilot while still focusing on other aspects of your business. Achieving these goals on autopilot sounds like a far-fetched idea. However, with the right strategies, it’s doable. This article guides you on how and where […]
How to Use LinkedIn to Target Your Ideal Customers
Summary You are losing money if you are not using LinkedIn to target your ideal customers! Recent stats show that over 93% of B2B marketers, including your competitors, generate tons of leads on LinkedIn. From driving quality prospects to establishing and boosting brand authority organically and ad accuracy, the platform is helping businesses meet their […]