Understanding Content Strategy and Content Marketing (Differences and Usage)
Today, the internet is full of numerous terms and catchphrases, particularly those relating to content as a digital marketing tool. Sometimes, these words are overused, misused, or poorly used. It causes confusion and sometimes irritation. The confusion with usage arises when they are used synonymously even though they characteristically mean different things. The most common […]
Can You Do Your Own Content Marketing?
To get the word out about your small business, you need to learn content marketing. In the past, customers went to a brick-and-mortar business when they needed a product or service. Now, they search online for the best offer without ever meeting the business owner. This is the number one reason for getting information about […]
How to Grow Your Customers and Sales Using Live Video
The Power of Using Live Video for Local Businesses Only one time, in the decades I have been on this planet, has someone told me, “No, I don’t want to grow my business, I have enough customers”. This is for the rest of us. The ones who have a local business and want to know […]
The Power of Solution Based Content in 2021
Often a question that comes up is “Why should I create content like blogs and videos?” The answer from the marketing mind point of view is quite simple. It has to do with the True Power of Solution Based Content
How can I sell more air conditioners?
How can I sell more air conditioners? This is the question we often hear when an HVAC company comes online as a new marketing client for SwingPointMedia. The answer is very simple: Get more qualified leads of people who want or need to replace their current air conditioner. Question #2 OK, so how do I get […]
What is the Purpose of a Chatbot?
What is the Purpose of a Chatbot? You’ve seen Chatbots, you’ve thought about them, but what is the purpose of a Chatbot? There are 4 main purposes that I know of that I really like about why you need to have a Chatbot. Let’s dig into them straight away and answer this very interesting question… […]
How do I get started in content marketing?
How do I get started in content marketing? You’re a newbie to content marketing. Probably you read an article online about a content marketing strategy that gave you a wake-up call. Maybe a lot of people in your network have been encouraging you to incorporate content marketing within your digital marketing efforts. But you keep […]
What are the Best Ways to Build an Audience with Content?
What are the Best Ways to Build an Audience with Content? Let’s be real. Attracting and maintaining a highly engaged online audience is hard. There’s so much pressure to pay attention to metrics such as likes, comments, and social shares that it can become overwhelming to even think about constantly churning out high-quality content. But, […]
Why Isnt My Content Working?
Why Isnt My Content Working We have come across many business owners and entrepreneurs that make or have made content and they share with us that their content is not working! It did not increase traffic to their website. It did not build their email or database. It did not create new leads. So, they […]
How Can Content Marketing Bring in More Leads and Sales?
How Can Content Marketing Help Bring in More Leads and Sales? Content marketing is important for creating an engaged audience. In fact, approximately 72 percent of marketers state that content marketing increases engagement and leads. But, it’s also difficult to sustain a strong content marketing strategy. About 65 percent of marketers find it challenging to […]