If your marketing strategies fall flat with no reactions, you must find your target audience to set the tone for your marketing strategy. This is because how you promote your product and where you promote it depends largely on your target audience, and contrary to what many may believe, your target audience is not “everyone.”
But first, what does the target audience mean?
Understanding Target Audience in Marketing
Your intended audience or target audience is the people who would be interested in the product or service you are offering. They are the ones you target in your ad campaigns.
Here are some key factors to consider when understanding your target audience:
- Demographics
- Pain points and needs
- Buying habits
- Interest
- Challenges
- Location
- Competition
Finding Your Target Audience
To find your target market:
Conduct market research
Market research involves gathering data and insights about your potential customers to understand their needs, preferences, and behaviors.
Use tools such as;
- Google Analytics
- Social media analytics
- Surveys
Analyze your competition
Analyze your direct and indirect competitors and their marketing strategies to understand how they are targeting potential customers.
Identify gaps in the market that your competitors are overlooking or are not meeting their needs and offer the solution. Then, use this information to offer unique value propositions that meet the needs of your target audience.
Use social media
Start by identifying which social media platforms your potential customers use the most. The right social media platform will vary depending on your industry and target audience. Whether it’s Facebook, Instagram, Youtube, Linkedin, or Twitter, you should ensure your content resonates well with your audience.
Create content marketing using images, videos, and captions that resonate with your potential customers. Also, use relevant hashtags, as they can help your content get discovered by potential customers who are interested in your industry or niche.
Explain the benefits of your products
Whenever you are creating brand awareness, focus on the tangible benefits your products can provide when explaining the benefits of your products. use visuals to help illustrate the benefits of your products or services.
Document your target persona
A target persona is a fictional representation of your ideal customer and includes information about their demographics, interests, pain points, and purchasing behavior. To create your ideal target persona, you should:
- Gather information about your target audience using surveys, interviews, and focus groups to know their demographics, interests, and pain points.
- Create a persona template that includes information about your target audience. Include details such as age, gender, occupation, hobbies, and purchasing behavior.
- Identify the pain points your target audience is experiencing and how your products or services can help solve them.
- Define the messaging and tone that will resonate with your target persona. By using language and messaging that will appeal to them.
Target audience example
Here are target audience examples to create your target audience:
If you offer plumbing services, your target audience example could be:
- Demographics: homeowners or renters aged 28-60 who live in suburban or urban areas and are experiencing plumbing issues.
- Interests: individuals who prioritize the comfort and safety of their homes and want to ensure their plumbing system is functioning properly.
- Pain points: individuals dealing with leaky pipes, clogged drains, or other plumbing issues affecting their daily lives.
- Purchasing behavior: individuals who are willing to pay for professional plumbing services to ensure their plumbing system is properly maintained and repaired.
If you offer solar energy services, your target audience example could be
- Demographics: homeowners aged 30-70 who live in suburban or rural areas and are interested in energy efficiency and sustainability.
- Interests: individuals looking for sustainable energy and improving their home’s value.
- Pain points: individuals dealing with high energy bills, power outages, and the negative impact of fossil fuels on the environment.
- Purchasing behavior: homeowners willing to invest in solar panels to reduce their reliance on non-renewable energy.
Remember that your ideal target audience will keep changing their aspirations and expectations, so you should keep revisiting your targeted persona profile and adapt as your audience does to ensure you are visible and stay relevant in your niche.
How SwingPointMedia Can Help
We understand the power of social media marketing, blogs, and video marketing in businesses. As a local business owner, you may need help handling targeted marketing to get more leads and increase sales. Given your busy schedule, you may need help handling marketing strategies and identifying your target audience. SwingPointMedia is here to help you. Contact us now!
SwingPointMedia
Local businesses, especially the ones that are maybe too small to be managed by a marketing company, often struggle to be found by new customers on the internet. SwingPointMedia recognizes this and has created a podcast for local businesses, sharing strategies and tactics that can be applied to help you grow. In addition, SwingPointMedia offers affordable guidance and coaching to local business owners who want or need to “do it themselves” with a goal to reduce and eliminate wasted time and money chasing the wrong “best strategy” for your business.
Want to learn more? Contact us today – Jeff@swingpointmedia.com