It Won’t Sound Like You Until You Train AI: Why Poor Data Leads to Poor Results
When it comes to AI content creation, most people want the magic without the method. They expect an AI to instantly write blogs, emails, or posts that sound exactly like them—but end up disappointed when it doesn’t. The problem isn’t the AI. It’s the data. You have to train AI. Poor data quality—insufficient, irrelevant, or […]
Why Video Marketing for Small Businesses Is a Game-Changer in 2025
Let me be straight with you: in today’s noisy marketing world, small businesses have one job—stand out or get ignored. And the best way to stand out in 2025? It’s not just SEO or social posts. It’s video marketing. I’ve spent years helping small businesses here in the Coachella Valley find smart, cost-effective ways to […]
Case Studies in AI Marketing: Lessons for Your Business
In today’s fast-paced digital landscape, businesses are constantly searching for innovative promotional strategies to stand out and capture their audience’s attention. Imagine having the power of AI-driven marketing at your fingertips, transforming how you engage with your customers and streamline your efforts. By delving into the world of AI, you can uncover the secrets of […]
Scale Content Creation Without Losing Your Voice
As someone who’s spent years working directly with local businesses, I’ve seen firsthand how challenging it can be to scale content creation without losing that unique, authentic voice that resonates with your audience. In today’s marketing landscape, artificial intelligence tools and AI avatars are revolutionizing the way content is created and distributed—but they come with […]
The Power of Tracking Outliers: Unlocking Success with SwingPointMedia
In today’s fast-paced digital world, knowing your numbers is more crucial than ever, especially for small to medium-sized businesses looking to grow in their local markets. At SwingPointMedia, we specialize in digital marketing, and I want to share a powerful strategy that can help your business stand out: tracking outliers. How Recognizing Outliers Can Transform […]
The Power of Solution Based Content in 2021
Often a question that comes up is “Why should I create content like blogs and videos?” The answer from the marketing mind point of view is quite simple. It has to do with the True Power of Solution Based Content