Summary: Surprisingly, getting more customers for your HVAC service is easy but tricky. It requires providing your prospect’s wants by putting together key marketing elements to attract more leads and sales. This article discusses the strategy and implementation!
As an HVAC service professional, your job is in demand across seasons. While there are more clients out there, learn to position yourself for the best offer.
Though homeowners might not bother about who fixes the condensation line’s leak, they would when the cost involves spending over $5k to replace a heat pump.
That is why you should win the heart of your ideal customers ahead of hiring. You must know what they want and provide it while marketing them. With that, you attract and convince more to hire you with ease.
What Does Your Ideal Customer Want?
They want three things from you; these are Experience, Proof of work, and Speedy service.
Experience
The customer needs convincing that you can solve their problem. Therefore, they go online to find out things they want. While checking available information, they collect data to help them decide on the HVAC service provider with experience.
They want your assurance you can solve their problems.
You must show the following to get hired:
- Demonstrate your experience.
- Show your industry knowledge by contributing to discussions on HVACs.
- Find the platforms to present your credentials.
Proof of work
While experience and knowledge are necessary, equally important is Proof of Work.
The following are necessary to show proof of work:
- Reviews and Testimonials from your past happy clients.
- To get reviews, subscribe to popular review services trusted by your customers.
- Ask your clients for testimonials.
Speedy service
Most HVAC problems are usually urgent. That is because a cooling or heating fault often affects the comfort and well-being of the owner.
When an HVAC fault presents in extremely cold or hot weather, the discomfort can be maddening. Sadly, faults are usually discovered when they need to use the equipment.
That’s why every customer wants speedy service. If you can deliver fast, you are the best man for the job!
For speedy service, you need to:
- Stay alert and ready to solve a problem speedily.
- Have necessary replacement parts and materials ready for a faster solution.
- Stay mobile for emergencies.
Knowing what your prospect wants brings us to the key elements of HVAC Company marketing. Using these elements can effectively get you more customers.
However, remember that HVAC service marketing is strategic. The following is a simple but powerful HVAC marketing strategy using the three key marketing elements.
The 3 Key Elements of marketing HVAC services
You should note that HVAC services are a top priority for homeowners. But, your ideal customer would prefer the best technician. With online marketing, homeowners often use the internet to find information before hiring.
The good news is they follow remotely before talking to you. That is why these three key marketing elements offer the best inbound marketing strategy for HVAC services.
And when used effectively, it provides the core wants of your ideal customer – Experience, Proof of work, and Speedy service.
Let’s dive in
1. Know who your ideal customer is and speak to them
Knowing who you are selling is a big challenge in marketing. Without proper knowledge of your ideal customers, selling them might be difficult. Conversely, it helps to speak to them, solve their problems and earn their trust.
Engaging with your prospects, answering their questions, and solving their problems can win their heart. It positions you as the one with the experience they need.
Once your knowledge is established, you have solved the first want – Experience!
2. Create long-form content
When creating content to answer your prospect’s questions and recommend solutions, do so with long-form writing. To do this, experts suggest a word length of at least 1,000.
Writing relevant articles to address problems and offer solutions establishes your authority on HVAC services. As homeowners find your solutions useful, it hints at your competency. That’s partly providing – Proof of work.
3. Publish content on your own platforms
A big challenge with publishing content online is the restrictions on what to publish on a third-party platform. Not every site allows content that does not fit its editorial plan.
However, you can overcome this challenge by having your blog. You can create a blog on your website, which helps with inbound traffic, organically.
With an owned platform, you can publish any content relevant to your business without restrictions. Your website offers unlimited marketing potentials – email marketing, video, infographics, visuals, etc., to show your knowledge and earn positive comments.
With your own platform, you provide the third want – Reviews and Testimonials!
Effective HVAC service marketing strategy takes skills you’ll need help with!
There you have the simple but tricky HVAC service marketing strategy.
However, the challenge for HVAC professionals is the time and resources to create an effective marketing plan without disrupting their primary work.
Therefore, it is best to allow a professional HVAC service marketer to handle things for you. Just sit back and focus on delivering your service and let SwingPointMedia take charge!
SwingPointMedia is a marketing company focused on using content marketing, such as written articles, videos, and podcasts, to attract their customer’s ideal audiences. This approach has proven to attract higher-quality customers while simultaneously reducing the sales cycle by as much as 70%.
Want more customers? Reach SwingPointMedia now by calling 760-422-5176.
You are invited to also attend a free weekly presentation, providing you the tools and strategy to roll out your own content marketing program for your company or see exactly what SwingPointMedia does for its clients to achieve success. It can be viewed live on SwingPointMedia’s YouTube channel Wednesdays at 11 am pst.