What’s the ROI of Content Marketing
People ask all the time, “What’s the return on investment (ROI) of content marketing?” They want to know if it’s worth the money if it’s going to bring in customers, and, most importantly, if it’s something they can actually track. Well, let’s talk about a real example. We have a client who landed one new […]
How to Segment Your Audience for Better Digital Marketing Results
Understanding Your Audience Imagine you are a parent with three children: a 5-year-old girl, an 11-year-old boy, and a 14-year-old girl. Would you dress them all alike, feed them the same snacks, or expect them to enjoy the same movies? The answer is obviously no. Each child has different preferences, needs, and interests. Treating them […]