How to Market a Local Business Effectively
According to Investopedia research, Marketing Mishaps are among the top four reasons new businesses fail. Since most start-ups start local, this article will educate you on local marketing to sustain your business and scale! It is staggering that many start-ups fail before their first birthday. The statistics of failed businesses in the U.S. alone are […]
How to Create Content Your Customers Need
What is Content Marketing? Content marketing is a form of marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Great content marketing provides the answers your ideal customers are searching for. Why Should Companies Care About Creating and Publishing Quality and Relevant Content? Companies should […]
How to Develop a Content Marketing Strategy with a Content Calendar
What is Content Marketing, and How Does it Work? Content Marketing relies on content to attract customers. Content takes the form of articles, blog posts, videos, podcasts, email newsletters, infographics, and more. The goal is to offer information that educates potential customers while promoting the products or services offered by the company. Inbound Marketing Strategies […]
One Word Makes Communication with Customers 10 Times More Effective
Improve Communication with Your Customers with One Word What is the one word that makes all the difference in how you communicate with your customers? Many words evoke a response from a customer, but which word should you use? We’ll explore some of these words and see how they are applied to making your customers […]
How to Improve Website SEO With Content Marketing Tips
What is SEO? Search engine optimization (SEO) is a marketing technique that helps websites rank higher on search engine result pages(SERPs). SEO is an umbrella term for a wide range of strategies, techniques, tools, and tactics used to improve the visibility of a website in search engine rankings. What are the Best Practices of Search […]
Understanding Content Strategy and Content Marketing (Differences and Usage)
Today, the internet is full of numerous terms and catchphrases, particularly those relating to content as a digital marketing tool. Sometimes, these words are overused, misused, or poorly used. It causes confusion and sometimes irritation. The confusion with usage arises when they are used synonymously even though they characteristically mean different things. The most common […]
Can You Do Your Own Content Marketing?
To get the word out about your small business, you need to learn content marketing. In the past, customers went to a brick-and-mortar business when they needed a product or service. Now, they search online for the best offer without ever meeting the business owner. This is the number one reason for getting information about […]
How to Grow Your Customers and Sales Using Live Video
The Power of Using Live Video for Local Businesses Only one time, in the decades I have been on this planet, has someone told me, “No, I don’t want to grow my business, I have enough customers”. This is for the rest of us. The ones who have a local business and want to know […]