What’s the ROI of Content Marketing
People ask all the time, “What’s the return on investment (ROI) of content marketing?” They want to know if it’s worth the money if it’s going to bring in customers, and, most importantly, if it’s something they can actually track. Well, let’s talk about a real example. We have a client who landed one new […]
Empowering Advertisers: Meta’s Leap into Generative AI
The digital advertising landscape is on the cusp of a significant transformation, thanks to Meta’s recent unveiling of its GenAI features tailored for advertisers. At SwingPointMedia, we recognize the profound impact this leap could have on marketing strategies, content creation, and audience engagement. Leveraging AI in advertising is not just about staying ahead of the […]