Using Videos in Your Facebook Ads
Video is one of the best ways to capture people’s attention on Facebook and other video-sharing platforms. In fact, Facebook posts with videos are more likely to be seen compared to those without! How can you leverage Facebook videos to work in your favor? Leveraging the Power of Facebook Videos The more engaging your ads […]
Why Am I Not Getting Traffic to My Website?
Summary: Getting traffic to your website takes more than publishing static business information on the site. Your visitors want solutions! You need to show them you have answers to their problems in order to attract them. Keep reading to know how to get traffic. Organic traffic comes from your prospects’ searches on search engines. With […]
How to Market a Local Business on a Shoestring Budget
Let’s face it, marketing is costly, but it doesn’t mean you can’t reach your prospects on a budget. However, you can scale it with strategy – This article will educate you on how to market locally on a shoestring budget. Large businesses have big marketing budgets and resources. They can afford costly advertising, premium lead […]
How to Create Content Your Customers Need
What is Content Marketing? Content marketing is a form of marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Great content marketing provides the answers your ideal customers are searching for. Why Should Companies Care About Creating and Publishing Quality and Relevant Content? Companies should […]
4 Reasons Your Content Marketing is Failing, and How to Fix Them Right Away
4 Essential Aspects of a Successful Content Marketing Strategy A successful content marketing strategy is a process that starts with a thorough understanding of your audience and moves on to a content creation phase with a planned distribution strategy. The goal of the strategy is to generate leads and increase conversion rates for your company […]
Complete Guide to Content Marketing for Local Businesses
What is Content Marketing? Content marketing uses content to attract the target audience. It creates awareness, interest, and desire among customers for a product or service. Content Marketing Strategy One of the most important parts of Content Marketing is strategy. Strategy helps plan how to get the content into your audience’s hands. This is done […]
How to Develop a Content Marketing Strategy with a Content Calendar
What is Content Marketing, and How Does it Work? Content Marketing relies on content to attract customers. Content takes the form of articles, blog posts, videos, podcasts, email newsletters, infographics, and more. The goal is to offer information that educates potential customers while promoting the products or services offered by the company. Inbound Marketing Strategies […]
One Word Makes Communication with Customers 10 Times More Effective
Improve Communication with Your Customers with One Word What is the one word that makes all the difference in how you communicate with your customers? Many words evoke a response from a customer, but which word should you use? We’ll explore some of these words and see how they are applied to making your customers […]
How to Improve Website SEO With Content Marketing Tips
What is SEO? Search engine optimization (SEO) is a marketing technique that helps websites rank higher on search engine result pages(SERPs). SEO is an umbrella term for a wide range of strategies, techniques, tools, and tactics used to improve the visibility of a website in search engine rankings. What are the Best Practices of Search […]
Is Content Marketing Dead? How Content Marketing Has Changed
In an essay written by Bill Gates in 1996, he popularized the idea that content is king. Subsequently, almost every other brand directed efforts toward churning out content. Today, over 20 years later, those brands and more are still producing different kinds of content. These include e-books, blog articles, videos, social media posts, and so […]