Why Video Marketing for Small Businesses Is a Game-Changer in 2025
Let me be straight with you: in today’s noisy marketing world, small businesses have one job—stand out or get ignored. And the best way to stand out in 2025? It’s not just SEO or social posts. It’s video marketing. I’ve spent years helping small businesses here in the Coachella Valley find smart, cost-effective ways to […]
Mastering Local SEO: Strategies to Boost Small Business Visibility
Local SEO (Search Engine Optimization) is the practice of enhancing your online presence to improve visibility in local search results on platforms like Google. This involves optimizing your website and online profiles to ensure your business appears when potential customers search for services or products in your area. For small businesses, local SEO is crucial. […]
The Power of Tracking Outliers: Unlocking Success with SwingPointMedia
In today’s fast-paced digital world, knowing your numbers is more crucial than ever, especially for small to medium-sized businesses looking to grow in their local markets. At SwingPointMedia, we specialize in digital marketing, and I want to share a powerful strategy that can help your business stand out: tracking outliers. How Recognizing Outliers Can Transform […]
How to Segment Your Audience for Better Digital Marketing Results
Understanding Your Audience Imagine you are a parent with three children: a 5-year-old girl, an 11-year-old boy, and a 14-year-old girl. Would you dress them all alike, feed them the same snacks, or expect them to enjoy the same movies? The answer is obviously no. Each child has different preferences, needs, and interests. Treating them […]