How to Create Content Your Customers Need
What is Content Marketing? Content marketing is a form of marketing focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Great content marketing provides the answers your ideal customers are searching for. Why Should Companies Care About Creating and Publishing Quality and Relevant Content? Companies should […]
4 Reasons Your Content Marketing is Failing, and How to Fix Them Right Away
4 Essential Aspects of a Successful Content Marketing Strategy A successful content marketing strategy is a process that starts with a thorough understanding of your audience and moves on to a content creation phase with a planned distribution strategy. The goal of the strategy is to generate leads and increase conversion rates for your company […]
My Business Runs on Referrals
How Can I Get More Referrals? It is impossible to dispute that “word of mouth” can be a business or entrepreneurs’ greatest source of new customers. This being true, how do we increase the frequency of others referring to us as a trusted business without being salesy or feeling like you’re hounding people? One of […]
Complete Guide to Content Marketing for Local Businesses
What is Content Marketing? Content marketing uses content to attract the target audience. It creates awareness, interest, and desire among customers for a product or service. Content Marketing Strategy One of the most important parts of Content Marketing is strategy. Strategy helps plan how to get the content into your audience’s hands. This is done […]
How to Develop a Content Marketing Strategy with a Content Calendar
What is Content Marketing, and How Does it Work? Content Marketing relies on content to attract customers. Content takes the form of articles, blog posts, videos, podcasts, email newsletters, infographics, and more. The goal is to offer information that educates potential customers while promoting the products or services offered by the company. Inbound Marketing Strategies […]
One Word Makes Communication with Customers 10 Times More Effective
Improve Communication with Your Customers with One Word What is the one word that makes all the difference in how you communicate with your customers? Many words evoke a response from a customer, but which word should you use? We’ll explore some of these words and see how they are applied to making your customers […]
How to Improve Website SEO With Content Marketing Tips
What is SEO? Search engine optimization (SEO) is a marketing technique that helps websites rank higher on search engine result pages(SERPs). SEO is an umbrella term for a wide range of strategies, techniques, tools, and tactics used to improve the visibility of a website in search engine rankings. What are the Best Practices of Search […]
What is Content Marketing?
Businesses need to create valuable information for their target customers. Such communication is called Content. Ideally, content can be in writing, video, infographic, or image to interact clearly and concisely. As defined, content marketing is the strategic creation and distribution of valuable and relevant information for a target audience. Where the content is successful, the […]
Can You Do Your Own Content Marketing?
To get the word out about your small business, you need to learn content marketing. In the past, customers went to a brick-and-mortar business when they needed a product or service. Now, they search online for the best offer without ever meeting the business owner. This is the number one reason for getting information about […]