If any of these resonated with you, you are not alone.

These are common answers local business owners give when asked if they’ve implemented a digital content marketing plan to grow their business.

Did you know:

If done correctly, when you create an article, solving a problem, your ideal customer is asking Google about, can generate new leads almost indefinitely!

An example of this might be an article that solves the question – Why is my air conditioner blowing warm air?

You see, because this is a common problem you as an HVAC company gets called on to solve, this article, or blog, is written once and keeps working indefinitely, bringing you new potential customers, who need your services.

But here is the reality.

Most, if not all HVAC owners do not have the time it takes to build these avenues that provide new customers. You are too busy with making sure your staff is properly trained; they have the parts to support the calls; and speaking of calls, making sure they get answered…does any of this sound familiar?

If so, and the main reason is “I just don’t have the time,” then this is the answer to your problem. Time.

One Click Content Marketing Machine

Since 2012 we have been creating content, like blogs, social media posts, emails, and videos, for local business owners, just like you.

I say this because I know how labor intensive it can be…until now.

Imagine that each week, a new custom blog,  is created, and properly SEO’d, including custom made images. Andin doing so, solving one of the many questions your ideal customers hop on Google to find an answer to…

And in addition to your weekly article that SwingPointMedia creates for your website, we also produce all your social media content so you can schedule it to post daily, up to 4 different platforms, where your potential customers are hanging out.

Creating an Omnipresent Marketing Approach…You’re now everywhere!

This includes Facebook, LinkedIn, your Google Business Profile, YouTube and Twitter, or X as it is now called.

What does this mean for a local business?

• Exposure. You’re now seen, providing answers and support on multiple channels. So, no matter where ever your customers may be, or travel digitally throughout the day, you’re there. Reinforcing your support.
• Expertise. Obviously if each piece of content is designed to solve a customer’s problem, you are seen as someone who knows what they’re doing.
• Trustworthy. As the posts and articles are created, we intentionally insert Google’s 4- and 5-star reviews from past customers.

People are more likely to do business with people they know, like, and trust. Your consistency in posting weekly blogs and daily posts on up to 4 different platforms begins building the know-like-trust relationships.

Sounds Great…But It Also Sounds Expensive

I am not going to hide the fact that creating content is not expensive. It is… or was.

Was before SwingPointMedia decided to begin building automations that could help create some of the content. Yes, at one time, our writers, after a topic had been researched to make certain it was worth writing about, took approximately 3-4 days to create. Then our staff would polish it and edit it. At the same time our graphic artists would create the images. And once it was done, our finishing editor would schedule the article.

It would take approximately 3-5 days to create one article.

But as I say, SwingPointMedia saw another path. A path that reduced the time and the cost.

Now, we can produce one blog a week, a custom video and up to 20 weekly social media posts, along with customized images, all the proper optimization, necessary for it to be found on Google for a fraction of the costs, without sacrificing quality.