12 Effective Strategies: How to Get More Referrals for Your Business
You have a business; unfortunately, you don’t get referrals. Maybe your customers find it hard to pinpoint one particular service they can remember when talking to potential referrals. You must ask yourself, “Are you offering spaghetti or meatballs?” When someone asks what your business offers, are you giving them a lot of non-memorable noise, or […]
How to Write a Small Business Plan
As a startup small business owner, you need a business plan to succeed. A well-written business plan will be a road map to structuring, running, and growing your business. A business plan is a document in which you write your financial goals in detail while explaining how to achieve them. It defines your business objectives, […]
How to Develop a Brand Identity
Each day millions of businesses are trying to create a brand name for themselves so that they can make a mark in the industry and make a profit. Ideally, as a small business owner, you also aim to have a unique brand that sets you apart from other businesses in your niche. So, the big […]
As a Small Business, How Do I Find My Target Audience?
If your marketing strategies fall flat with no reactions, you must find your target audience to set the tone for your marketing strategy. This is because how you promote your product and where you promote it depends largely on your target audience, and contrary to what many may believe, your target audience is not “everyone.” […]
How to Use Online Reviews for Your Small Business
A 1-star, 3-star, or 5-star rating matters greatly if you have a small business. Reviews have become modern-day word-of-mouth marketing. In fact, a 2021 survey by Statista shows that nearly 70% of consumers read one to six reviews on review platforms such as Yelp, TripAdvisor, Facebook, and Instagram before purchasing goods. Claim Your Business Listings […]
Unknown to Unforgettable: Branding Tips for Small Business
Are you a small business owner feeling overwhelmed with the daunting task of marketing and branding your business? Have you ever wished there was an easy way to make sure potential customers or clients see your small business? Or do you want to stand out and be unforgettable among the competition in your industry? If […]
Harness the Power of Podcast to Grow Your Local Business Online
Podcasts are one of the fastest-growing mediums for content consumption, with over 100 million listeners estimated to tune in by 2024. This means a small business can explore podcasts to reach a broader audience and build a more engaged customer base. Unfortunately, there are many inactive podcasts leaving listeners yearning for more content. Let’s go […]
Email Marketing: A Guide for Small Businesses
Ever since the first email was sent in 1969 by the father of email, Ray Tomlison, many people have been sending and receiving emails. In fact, over 300 billion emails are sent daily, and many are targeted emails from businesses to potential clients. With the right strategies and techniques, email marketing can help your small […]
The Power of Video Marketing for Local Businesses
The availability of mobile gadgets and internet connections has made it easier for consumers to view videos on the go. And as a business owner, you should join in and use video and visual content marketing to market your business. How can you make the most out of video marketing to make your local business […]
How Interactive Content Can Boost Your Content Marketing Strategy
Humans are interactive and drawn to a person, brand, or business that shows genuine interest in them. Interactive content marketing strategy has helped many businesses grow their brand and increase sales. But with so much content available online, how can you stand out from your competition? Let’s look at this and how interactive content can […]