In today’s fast-paced digital world, knowing your numbers is more crucial than ever, especially for small to medium-sized businesses looking to grow in their local markets. At SwingPointMedia, we specialize in digital marketing, and I want to share a powerful strategy that can help your business stand out: tracking outliers.
How Recognizing Outliers Can Transform Your Marketing Strategy
I often think about how foresight can turn small risks into massive rewards, much like investing in a then-undervalued company like Microsoft could have made you a millionaire. In the same way, recognizing trends and outliers in your content can lead to significant business growth.
At SwingPointMedia, my focus is on helping businesses spot these trends through content creation and social media analysis. For example, if you’re a mortgage lender, the number of views on a video might not need to be in the thousands to make an impact. In fact, if just 10 people engage with a video and convert, that could mean substantial success for your business.
The Key to Identifying Outliers in Your Content
The key is identifying outliers—those pieces of content that perform significantly better than the average. I recently worked with a client whose YouTube videos generally averaged around 40-50 views. However, when we posted videos on specific topics like Adjustable Rate Mortgages (ARMs), the views suddenly spiked to over 400. This was a clear indication that the audience was particularly interested in this subject, signaling an opportunity to create more content around it.
Leveraging Outliers to Drive Business Growth
When I spot these outliers, I advise doubling down on them by creating more content, such as updated articles or social media posts, and even running targeted ads to capitalize on the interest. The goal is to keep the momentum going, leveraging the platforms’ algorithms that now operate on an “interest graph,” showing more of what people are actively engaging with.
Enhancing Your Marketing Strategy with SwingPointMedia
This approach not only helps you create more relevant content but also opens up avenues for retargeting, where ads are shown to those who have already shown interest. One strategy I recommend is creating low-barrier content like short webinars that provide value and encourage further engagement, helping to convert interested viewers into customers.
Ultimately, the power of knowing your numbers and recognizing outliers can lead to smarter, more effective marketing strategies. It’s not about the quantity of views but the quality of engagement. For local businesses, even a handful of leads from a well-performing piece of content can translate into significant revenue.
Ready to Transform Your Marketing Strategy?
If you’re looking to enhance your digital marketing strategy, don’t overlook the importance of tracking outliers. It’s a small step that can make a big difference. If you’d like to learn more or get started, visit SwingPointMedia or reach out to me directly. I’m here to help your business succeed in the digital landscape.
Frequently Asked Questions (FAQ) About Tracking Outliers
What is an outlier in digital marketing?
An outlier in digital marketing refers to a piece of content that performs significantly better than the average. Identifying these outliers can help you understand what resonates most with your audience, allowing you to create more targeted and effective content.
How can tracking outliers benefit my business?
Tracking outliers helps you spot trends that are gaining traction with your audience. By doubling down on these trends, you can create more content that aligns with your audience’s interests, leading to higher engagement and potentially more conversions.
What tools can I use to track outliers?
You can use a variety of tools to track outliers, such as Google Analytics for website traffic, YouTube Analytics for video performance, and social media insights on platforms like Facebook and Twitter. These tools help you monitor which content is performing above average.
Why is it important to act on outliers quickly?
Acting on outliers quickly allows you to capitalize on emerging trends before they lose momentum. By creating additional content, running targeted ads, or offering special promotions related to these outliers, you can maximize their impact and drive business growth.
How can SwingPointMedia help my business track and leverage outliers?
At SwingPointMedia, we specialize in helping businesses identify and act on outliers through comprehensive digital marketing strategies. We analyze your content performance, create targeted campaigns, and offer personalized recommendations to help your business thrive.