The SPM Blog

Join us as we share our findings, knowledge, and inspiration for everything related to online marketing. If there is a  topic you would like to see covered, send us a message and we will do our best to cover it.

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What is the Purpose of a Chatbot?

What is the Purpose of a Chatbot?

What is the Purpose of a Chatbot? You’ve seen Chatbots, you’ve thought about them, but what is the purpose of a Chatbot? There are 4 main purposes that I know of that I really like about why you need to have a Chatbot. Let’s dig into them straight away and answer this very interesting question… …

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How do I get started in content marketing?

How do I get started in content marketing?

How do I get started in content marketing? You’re a newbie to content marketing. Probably you read an article online about a content marketing strategy that gave you a wake-up call. Maybe a lot of people in your network have been encouraging you to incorporate content marketing within your digital marketing efforts. But you keep …

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What are the Best Ways to Build an Audience with Content?

What are the Best Ways to Build an Audience with Content?

What are the Best Ways to Build an Audience with Content? Let’s be real. Attracting and maintaining a highly engaged online audience is hard. There’s so much pressure to pay attention to metrics such as likes, comments, and social shares that it can become overwhelming to even think about constantly churning out high-quality content. But, …

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Why Isnt My Content Working

Why Isnt My Content Working?

Why Isnt My Content Working We have come across many business owners and entrepreneurs that make or have made content and they share with us that their content is not working! It did not increase traffic to their website. It did not build their email or database. It did not create new leads. So, they …

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How Can Content Marketing Bring in More Leads and Sales?

How Can Content Marketing Bring in More Leads and Sales?

How Can Content Marketing Help Bring in More Leads and Sales? Content marketing is important for creating an engaged audience. In fact, approximately 72 percent of marketers state that content marketing increases engagement and leads. But, it’s also difficult to sustain a strong content marketing strategy. About 65 percent of marketers find it challenging to …

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The Ultimate Guide to Chatbots

The Ultimate Guide to Chatbots

Welcome to your Chatbot learning journey! You’ll get the most out of this guide if your desire to learn chatbot marketing (Messenger marketing) is exceeded only by your willingness to execute and test concepts. Everywhere you go today, people seem to be talking about chatbots. But what is a chatbot? We have created The Ultimate Guide …

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How to use chatbots for marketing

How to use chatbots for marketing

How to use chatbots for marketing I get the question about How to use chatbots for marketing all the time. People think that chatbots, especially the ones on Facebook, people need to visit their Facebook page and they’re like, “Wow, there’s not many people who look like my page so there’s not going to be …

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Covid-19 and the new normal for business

Covid-19 and the new normal for business

So I hear everybody talking about the new normal and what’s going to happen afterwards, and while I think that’s important, there is another factor in this that I haven’t heard anybody speak of, and quite frankly, I’ve been doing a lot of research and listening to a lot of thought leaders, I used air …

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What is a chatbot

What is a chatbot?

What is a chatbot? What is a chatbot and should you even care? I have been discussing chatbots for a long time and I love chatbots. But sometimes people ask me, “What the heck is a chatbot and why would I even be bothered caring about it?” According to The Oxford Dictionary… A Chatbot: A …

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When’s the BEST time to Market your Business?

When’s the BEST time to Market your Business?

When’s the BEST time to buy an Umbrella? Before it starts to rain! When’s the BEST time to market your business? When business is cranking! What? Yes, that’s right, when your business is crushing it. Unfortunately, most businesses turn to marketing or advertising when business is off and they desperately need sales or new customers! …

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