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Customer Acquisition Specialist

Facebook ads work. You just need to know how to do it.

Welcome to Reservations! Facebook ads work. You just need to know how to do it.

 

Transcript of the Video: Facebook ads work. You just need to know how to do it.

Hey! We’re here, right on time, 8:30 Andrew. Cool. That is very cool. Hey everybody, welcome to Reservations. I’m Jeff Harrison. I’m Andrew McCauley. I want to put something out there because in our promo if you saw it, it said between 8:30 AM, 8:30 to 10. It’s not an hour and a half show. What is it, Andrew?

It’s about five minutes. Six minutes. Give or take depending on how much Jeff talks. Seriously, it’s a quick show. A brief show because we know you’re busy and we do. You don’t have time to spend sitting around watching hours and hours and stuff. So we want to bring you one great piece of information every show and we’re about to do that.

Yeah. And the whole idea is that it could occur frequently between 8:30 and 10:00 in the morning because we know you as a restaurant owner or manager, by that time you’re engaged after that you’re busy doing things. So we thought we’d get here early. The other thing we’re going to do, Andrew, is we’re going to do it from all across southern California. Not just in La Quinta. I mean like yesterday, we are in La Quinta, the day before we were in Palm Desert. Where are we today

Probably one of the biggest platform

We are in India. Indian Wells, I should say India. That’s going to get in trouble. The lovely little town of Indian Wells. Yeah. So, so what are we going to talk about today, Andrew? Well, specifically just want to talk about Facebook ads, right? We’ve touched on it in the last couple of days, but one of the things that we get all the time is, Oh, well I’ve tried Facebook ads and it doesn’t work for me, doesn’t work for my business, or it doesn’t work for where I live. All these excuses, right? But the fact is Facebook ads work. Oh yeah.

It’s probably one of the biggest and most like just bend over and scoop up buckets of money opportunities we’ve seen since the beginning of TV where it was just a platform that you can get out there. Now I want to throw this out as a warning. If you wait, it’s like a wave. You’re going to miss it and then when you decided to get on, it’s going to be too expensive. It’s like when you say, Hey, I’m going to buy this particular stock because it came in early. Now I’m going to wait and all of a sudden then it skyrockets. When the big boys get out there and say, Hey, I’m putting all my dollars on Facebook advertising or YouTube or LinkedIn, it’s going to get more expensive. It’s going to crowd you out right now. There are no gatekeepers

You just need to know how to do it

I think one of the important things to think about is Mark Zuckerberg is now one of the richest people in the world. Okay. He’s the top four or five richest people in the world and he didn’t get that through people not liking the ad platform. That didn’t work, but he got there because people spend money on the platform because they got results and they liked it. They kept spending and spending. That’s why he’s got so much money because it’s predominantly, I would say 99 percent of his revenue is coming from the ads platform. And let’s face it, if it didn’t work, people wouldn’t keep spending money on the ads. Okay? So it does work. You just need to know how to do it.

So let’s talk about that. I’m going we’re kind of going to reverse this. Yesterday to help promote our show, to get more people to watch it, we put together a promo. And then late last night, I set up an ad or we set up an ad and it went live and I just want to share some of the things that this is the benefit of making your content because we’ve talked about that even doing a live show to get more activity because it’s no fun to open up a restaurant and then have empty seats and you’ve got people in the back of your pan, you’ve got a chef.

You may be the chef yourself. You created a phenomenal meal, but you’ve got no one to serve it to. So this is what we did last night. We put this ad up there. Now again, you don’t have to put a lot of money into this, Andrew

You have full control

I think we put $5 a day. So here’s what we did, and this is just overnight. Uh, and I’ll just give you an example. It tells us something that you would not know it unless you did ads. It’s like it tells us the budget, $5 a day, it’s on delivery and were men and women over the age of 30 because we feel like, hey, general managers, managers, people in the restaurant business, probably 30 years old. What do you think, or older generally? Very rarely you find an 18-year-old general manager or owner of a restaurant. Not that it can’t happen, okay, good on you. And here’s the other thing, Andrew touched on it yesterday. If you’re not using this, you’re missing your audience. So 100% of this activity is only seen. Our ad is only seen on a mobile newsfeed.

And we’ve chosen that by the way. We wanted to get in front of people on their phone. Yeah, we could have gotten in front of the desktop when they’re sitting at their computer, but we chose to pick where we wanted to go and this is the great thing about Facebook is that you have full control of who sees it when they see it and where they see it.

Here is an example

Yeah, and with that now I just want to read you the ad copy if you haven’t seen it. It says attention restaurant owners because we’re calling out those restaurant owners. Oh, by the way, the other targeting we did is we said we want to target people who are Facebook admins, because typically the people have those Facebook admins are usually the owners of the business right now. They may give other rights to people that are actually running the page, but those people would probably the owner. So we targeted those.

So it’s, Attention restaurant owners who want to increase their reservations and learn what is working right now. Join us for a new show called Reservations and daily show sharing insights and strategies on how to increase your reservations in business. And then we haven’t made a little video. And right now this is just today we’ve already had, and here it is, 8:30 in the morning. It’s only in this area. We’ve already had 10 people watched the video and interact with it. We have spent today a whopping seventy-six cents. Wow. Seventy-six cents to get 10, that’s 76 of you.

Yeah. And so and so overnight we’ve spent less than $4.96. It’s reached 71 total people and it tells the other things to enter what’s really interesting is, you know, are men or women are the best audiences? While we’re looking here, it says out of those views, seven were men, three were women. Well, now we can also break it down and says, Hey, what about age groups? Here we are 25 to 34. Nobody watched it. Maybe because we didn’t target them. Yeah 35-40, 40-45, 45-50, 55 to 64, and here’s an interesting thing, a lot of people will tell us, well, you know, our audience doesn’t, they’re older, they are not on that. But the most active audience is 55 and older.

Target your specific audience

That’s where the majority of the people come from. So these are things that we call them insights that we can go back and say, do we need to optimize our ad to make it better? So that’s something you just can’t do on a regular post.

This is the stuff you’re going to find out about your audience. You may think you can look at the people coming into your restaurant and go, well, there’s a bunch of women here. There’s a bunch of guys here. Yeah, it’s a 50/50. This sort of stuff tells you exactly the percentage breakdown. And when you’ve done that, then you can start advertising and marketing to those people specifically if you know you’ve got a largely female audience than maybe your ad needs to be female-centric so that you’re talking to those people. Then you can do a male-centric one and run it to the, to the guy. So you’re not trying to cast a wide net, you’re casting a narrow net for the right audience. Very different than traditional advertising. Totally.

And this is the thing that you segment your audience, you segment your customers. We’ve all got different customers in our restaurants, right? Yeah. We’re serving food to everybody, but we have a genuinely specific audience. We either have, you know, maybe we have families or maybe we have a business class people because you’re in the downtown area, so think about your area. Think about your audience and use Facebook to get to those people exactly without wasting money on all the others.

It’s almost like a lending factory

So how hard, Andrew isn’t to actually set up a Facebook ad. Now I’m going to say something here before I turn it over to you, last night when I put this ad together. Took me about maybe five minutes, if you’re brand new at this, is that going to take you five minutes?

It might take you 10-15 minutes just to look at it to understand where it goes. But here’s the thing. It doesn’t cost you to set that up. You only pay when the ads running and people click on the ad, generally that’s when you pay. Wait, wait, everybody else should pay in advance. You’re saying that only after something happens that I love about Facebook. It’s almost like a lending factory. They run an ad for you. Or you create the ad. They run it for you and they don’t charge you until after the ads run. So potentially you could have new audiences coming in, new people, new clients, new patrons coming in, and spending money. And that money could be used to pay for the ad that got them there in the first place.

So wait for a second, wait a second. We just understand this. So what you’re saying is what most people say is, show me the money. Yes. Facebook says, Hey, use my platform for 30 days. Run ads to exactly what you’re talking about. And pay me only after you get the results. Only after you’ve had people click on the ads and come to your venue. So it’s a great place. Like if you’re going to go and rent a billboard on the highway upfront, lots of cash, radio ads, up front, TV ads, newspaper ads, you name it, they all wanted upfront. Facebook, do it backward.

Take the information

Yeah. So today is all about taking the information. These videos Andrew talked about yesterday was, you know, as far as making content about, you know, whether it reviews from your customers or your somebody making something to the kitchen or your favorite beverage, whatever that is. And then putting a little juice behind it, right? It’s like having a Maserati with no gas. The Facebook ad is the guest, isn’t that exactly what? Okay.

And as I said, $5 a day, you can be as low as $5 a day. It doesn’t have to be massive. And the cool thing is you can plan ahead for how many $5 lots you want to spend to say she’s got a small budget, you’re a small venue, hey, $5 is great. That’s the war to get the market that they get the people knowing about it. You’re going to find that you can get some crazy results. That’s all I have, Andrew, that’s all I’ve got.

Hey, we’ll see you again tomorrow on Reservations right here. Somewhere between 8:30 and ten-ish and we’re going to be in a new city tomorrow. We’re traveling and if you’d like to know more about what we do just, you know, put a comment in there. We’ll get back to you and tell you, hey, how to get to us. If you do want to find out more about us, we’re swingpointmedia.com, and we’ll be more than happy to get back with you. Until then, I think I’m going to go make a reservation for breakfast. I’ll see you. All right. Bye.

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