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Customer Acquisition Specialist
Reservations with Swingpoint Media

Catch all the RESERVATIONS SHOW episodes below

Why branding is important in marketing

By Jeff Harrison | November 5, 2018

What is Branding and why it’s so much more than just having it on your business card and your menus. Branding is so important in today’s marketing landscape, you need to make sure you are covering all the aspects in today’s Video.   Transcript of the video: Why branding is important in marketing Welcome to reservations and this is Whiteboard Wednesday, my name is Andrew McCauley. I’m Jeff Harrison. Hey, you know Andrew on Monday we interviewed Malcolm A. Smith from Houston and he does some really cool stuff. But we talked to him about branding and there were some additional questions that came up and like, what are some of the steps that can I do with branding? I…

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Making business decisions based on data

By Jeff Harrison | November 5, 2018

Do you make decisions based on your likes, dislikes? Maybe the way you feel? If so you may want to carve out just a few minutes and see what data can do for the quality of decisions you make, impacting your success. It’s Whiteboard Wednesday with jeff and Andrew…new time same great info…930 am PST. Oh we just created some info you may want to see…if you’re doing your marketing or thinking of, then this is a must….https://m.me/126080724143660?ref=w3451745   Making business decisions based on data Hey, welcome to Whiteboard Wednesday. Okay, so it’s a green screen behind us, but we’ll make it a whiteboard or we bring up a point that Andrew wants to put on. I’m Jeff Harrison. Andrew…

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What Facebook Campaign Objective is Best for Video Ads?

By Jeff Harrison | November 5, 2018

Okay, so you’re unsure “should I choose engagement or video views” And what’s the strategy behind it? Can it deliver a better ROI? Better audiences? Find out in today’s Whiteboard Wednesday with Jeff and Andrew   Transcript of the Video: What Facebook Campaign Objective is Best for Video Ads? Hey, welcome to Reservations. I’m Jeff Harrison, along with Andrew McCauley. Andrew, we want to talk about the video because it is the rave of all businesses and average isn’t it? I want to start off first before we, there’s a truck. Whiteboard Wednesdays wouldn’t be one without a truck there. There it goes. If you’re just getting into the program, probably for the first 20 episodes because we would always…

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Leverage your content using Facebook

By Jeff Harrison | November 5, 2018
Leverage your content using Facebook

Data Data Data….we’ve been talking about the data and now a big player, maybe one of the largest, pulls his shows off Facebook…What does this mean to you and how can you still leverage your content using Facebook?   Leverage your content using Facebook Hey, welcome back to reservations. This is Andrew McCauley, Jeff Harrison. Today is a Tuesday-Newsday. It’s big news today, have we Jeff? Wow. This happened. This was a bomb that dropped. What was it last Wednesday? Last Wednesday. It was like, oh my gosh, I can’t believe it because they are known for content, putting out content and particularly video and audio. They have both a podcast and video podcast. Tell us about what happened Andrew,…

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Let’s Breakdown Facebook Ads – San Francisco Style – Reservations

By Jeff Harrison | November 2, 2018

Welcome to Reservations We traveled (virtually of course) to San Francisco, to review facebook ads of local restaurants. We are still amazed at how many restaurants we have to research to find a few ads…so many leaving money on the table by not leveraging…1 did a nice job, 2 could get a little help. Here’s the link to the demo mentioned in today’s video https://m.me/126080724143660?ref=w3451745 Let’s Breakdown Facebook Ads – San Francisco Style – Reservations Hey everybody, welcome to Reservations. This is Andrew. I’m Jeff and today is Facebook Thursday. We’re to dig into some Facebook ads, rip them apart and show you what could be done, what can be improved, and anything that’s going well. Hey, you know, the…

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Reservations: Are You Advertising the Best Offer?

By Jeff Harrison | October 10, 2018
Are You Advertising the Best Offer?

  Are You Advertising the Best Offer? Have you really thought about the best offer that you could advertise? Make sure you understand what offer really resonates with your audience and which ones will get them off their seats and come in and visit you in your restaurant. Transcript of Video – Are You Advertising the Best Offer? We’re here for Reservations and if you’re missing this show. If you’ve missed any of the shows, please check the episodes out at swingpointmedia.com. Getting them loaded as quickly as we can. Yes, it’s my fault. They’re not getting done because I have to download them and given to Andrew. And of course, if he doesn’t have them he can’t upload them. But…

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How do we use video to create a targeted audience

By Jeff Harrison | October 8, 2018
How do we use video to create a targeted audience

How do we use video to create a targeted audience? How do we use video to create a targeted audience? This is today’s question that came from yesterday’s topic of targeting. Find out why is it very important to be using video so you can create a targeted audience who will want to buy from you time and time again. Did you know: How do we use video to create a targeted audience? Hey, welcome to Q and A Friday. I’m Jeff Harrison of Reservations. We will talk about “How do we use video to create a targeted audience?” Yesterday, we talked about targeting and it brought up a question or two about the topic. One specific was, “Hey, what…

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Reservations: How to Get More Attention with Citations

By Jeff Harrison | September 28, 2018
How to Get More Attention with Citations

Do you Google ” Restaurants near me” and your restaurant is not showing up? Or maybe on Yelp and TripAdvisor, the same thing? You’re a ghost in the search engines. It may boil down to your lack of citations! Today, we will discover what a citation is and how to get more attention with citations and how it can change how (or if) you get found. How to Get More Attention with Citations Hey everybody, welcome to Reservations. This is Andrew McCauley with Whiteboard Wednesday. Welcome, thanks for joining us. Today, we are going to talk about Restaurant Citations and How to Get More Attention with Citations. What’s a citation? Citations and reviews, some of those things we love to…

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Reservations: Breakdown FB Ads

By Jeff Harrison | September 28, 2018
Breakdown FB Ads

Facebook Ad Thursday’s on Reservations. Today, we Breakdown FB Ads from Local Restaurants in Santa Monica. How are they doing and what could be done to improve the ads we see. It’s meant to be used as a case study to help others do a better job to increase their ROI on FB. Join us at 11:05 am PST Thursday. Lets Breakdown FB Ads! Jeff: Its time of the week again, it’s Facebook Ad Thursday and going to breakdown FB Ads. I am Jeff Harrison and Andrew McCauley. Jeff : So what kind of reservations? This is kind of the fun part of the weekends. It’s never meant to be a negative because it’s meant to be a positive. But before we get going…

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Strategies & Tactics for Local Businesses

By Jeff Harrison | July 27, 2018
Strategies & Tactics for Local Businesses

Welcome to Reservations…where we share Strategies & Tactics for local businesses, specifically restaurants get more customers. Today we continue on why Facebook Live Videos are so powerful for your business. Reason 3 & 4 today…these are so powerful and i have a couple of cool ways they are being used you can easily replicate!     Transcript of Video – Strategies & Tactics for Local Businesses Hey, we’re back. Welcome to Swingpoint Media Reservations. I’m Jeff Harrison. Some of you been asking, Hey, where is Andrew? Well, Andrew is out of the country? No, he hasn’t been deported and hasn’t gone to a non-extradition country. Andrew is actually in Australia. He’s actually doing some business for us down there and visiting…

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